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Reliv International Reports Second Quarter 2005 Results of Operations

 Company Delivers 65 Percent Increase in Net Income with 19 Percent Growth in
                                  Net Sales

    CHESTERFIELD, Mo., Aug. 3 /PRNewswire-FirstCall/ -- Reliv International,
Inc. (Nasdaq: RELV), an international manufacturer and network marketer of
nutritional supplements and other food technology products, today announced
its results of operations for the three months ended June 30, 2005 and for the
first half of the year.
    A strong performance in the United States led to a 65 percent increase in
net income during the second quarter. Net income available to common
shareholders reached $1.98 million, or $0.12 per share (diluted), up from
earnings of $1.2 million, or $0.07 per share (diluted) in the second quarter
of 2004. Reliv's worldwide net sales increased 19 percent, reaching $28.5
million in the second quarter of 2005, compared to sales of $23.9 million in
the second quarter of 2004.
    For the first half of 2005, Reliv's net income available to common
shareholders was $4.04 million -- or $0.24 per share (diluted). This compares
to earnings of $2.83 million, or $0.17 per share (diluted), during the first
half of 2004 -- a 43 percent increase versus the prior-year period. First-half
net sales grew 21 percent, reaching $57.5 million -- compared to $47.3 million
during the first six months of 2004.
    Sales growth in the United States, Reliv's largest market, continues to
set the pace for Reliv's overall results.  U.S. net sales climbed 28 percent
in the second quarter of 2005 compared to the same period last year.  Reliv
reported mixed results from its international markets, with strong growth in
Canada (up 20 percent) and the United Kingdom/Ireland (up 62 percent) offset
by sales declines in other international operations.
    Robert L. Montgomery, President and Chief Executive Officer of Reliv,
said, "We are particularly pleased to see exceptional earnings growth in the
second quarter, rewarding our shareholders for the outstanding sales
performance we continue to achieve in the United States and other key markets.
We intend to build on those results in the second half of the year, by
leveraging the strength of an exciting new market, and the growing popularity
of products like CardioSentials(TM)."
    Introduced in February 2005, CardioSentials(TM) generated sales of
$1.1 million in the second quarter -- or approximately 5 percent of U.S. net
product sales.  This new dietary supplement is attracting attention in the
marketplace, in part because it was shown through an independent clinical
study to be safe and effective in reducing cholesterol levels, a significant
risk factor for heart disease.
    Mr. Montgomery noted that the company entered its 11th country worldwide,
when Reliv opened for business in Germany on July 18. "It is an extremely
attractive market for us," Mr. Montgomery said, "not only because it is one of
the top five countries in the world for direct selling, but it also represents
our first foray into continental Europe.  We are excited about the opportunity
to build a growing presence for Reliv in this largely untapped market." Along
with Germany, Reliv now sells its products in 10 other countries: United
States, Australia, Canada, Ireland, Malaysia, Mexico, the Philippines,
Singapore, New Zealand, and the United Kingdom.
    Reliv International, Inc., based in suburban St. Louis, manufactures and
distributes several lines of food products, including nutritional and fiber
supplements, diet management products, functional foods, sports drink mixes
and a line of premium skin care products.  Its proprietary product lines
include an extensive line of soy-based products.  Reliv International's common
stock trades on The Nasdaq Stock Market(R) under the symbol RELV.
    Reliv will host a conference call to discuss the second quarter 2005
earnings with investors at 1:00 p.m. Eastern Time on August 3, 2005.  The
dial-in number for investors is 866-271-5140. Participant pass code is
30789299.  To register, please call in 15 minutes prior to start of call.  A
replay of this call will be available for one week by telephone from 3:00 p.m.
Eastern by calling 888-286-8010 and using pass code 55342707.  A live web cast
of this call will be available through the Investor Relations section of
Reliv's Web site, http://www.reliv.com/us/investor . An online archive of the
broadcast will be available on Reliv's Web site in the Investor Relations
section twenty-four hours after the call concludes.  Please access the web
site at least 15 minutes before the scheduled conference call to register.
    For more information about Reliv, please visit our website at
http://www.reliv.com .

    NOTE: Any statement released by Reliv International, Inc. that is forward
looking is made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995.  Editors and investors are cautioned
that forward-looking statements involve risk and uncertainties that may affect
the Company's business prospect and performance. This includes economic,
competitive, governmental, technological and other factors discussed in the
Company's filings with the SEC on forms 10-K and 10-Q.

                       -- FINANCIAL HIGHLIGHTS FOLLOW -


    Reliv International, Inc. and Subsidiaries

    Condensed Consolidated Balance Sheets
                                                     June 30    December 31
                                                        2005           2004
                                                  (Unaudited)

    Assets
    Current Assets:
      Cash and cash equivalents                   $5,836,812    $10,151,503
      Accounts and notes receivable, less
       allowances of $23,700 in 2005 and
       $11,500 in 2004                               568,017        872,592
      Accounts due from employees and distributors    81,850         70,620
      Inventories                                  6,561,068      5,896,782
      Other current assets                         2,058,746      2,627,118

    Total current assets                          15,106,493     19,618,615
    Other assets                                   1,866,420      1,409,903
    Net property, plant and equipment             10,502,930      9,968,149

    Total Assets                                 $27,475,843    $30,996,667


    Liabilities and Stockholders' Equity

    Total current liabilities                    $13,121,395     $8,151,968
    Total non-current liabilities                  3,446,366      4,653,946
    Stockholders' equity                          10,908,082     18,190,753

    Total Liabilities and Stockholders' Equity   $27,475,843    $30,996,667



    Consolidated Statements of Income

                     Three months ended June 30   Six months ended June 30
                             2005      2004         2005          2004
                       (Unaudited)  (Unaudited)  (Unaudited)  (Unaudited)
    Sales at Retail    $41,055,868  $34,280,799  $83,011,088  $68,139,940
      Less: Distributor
      allowances on
      product purchases 12,509,782   10,389,594   25,485,906   20,770,903

    Net Sales           28,546,086   23,891,205   57,525,182   47,369,037

    Costs and expenses:
      Cost of products
       sold              4,711,472    4,000,626    9,654,776    7,854,905
      Distributor
       royalties and
       commissions      11,379,011    9,562,686   23,090,727   18,883,076
      Selling,
       general and
       administrative    9,190,021    8,314,261   18,153,307   15,835,211

    Total Costs and
     Expenses           25,280,504   21,877,573   50,898,810   42,573,192

    Income from
     operations          3,265,582    2,013,632    6,626,372    4,795,845
    Other income
     (expense):
      Interest
       expense, net       (37,664)      (18,788)     (53,131)     (63,549)
      Other income, net    45,856         8,023       48,922       22,218

    Income before
     income taxes       3,273,774     2,002,867    6,622,163    4,754,514
    Provision for
     income taxes       1,295,000       802,000    2,580,000    1,912,000

    Net Income          1,978,774     1,200,867    4,042,163    2,842,514

    Preferred
     dividends
     accrued and paid           -             -            -       12,292

    Net income
     available to
     common
     shareholders      $1,978,774    $1,200,867   $4,042,163   $2,830,222

    Earnings per
     common share
       Basic                $0.12         $0.08        $0.25        $0.19

       Diluted              $0.12         $0.07        $0.24        $0.17

    Weighted average
     shares of common
     stock and common
     stock equivalents
     outstanding
      Basic            16,096,000    15,393,000   16,216,000   15,285,000

      Diluted          16,622,000    17,389,000   16,825,000   16,976,000



    Reliv International, Inc. and Subsidiaries

    Active Distributors and Master Affiliates by Region

                     as of 6/30/2005     as of 6/30/2004      Change in %

                                Master            Master               Master
                      Distrib-  Affil-  Distrib-  Affil-   Distrib-    Affil-
                       utors    iates   utors     iates    utors       iates
    United States     50,240    13,090  45,040    9,870     11.5%      32.6%
    Australia/
     New Zealand       2,790       240   2,770      230      0.7%       4.3%
    Canada             1,370       190   1,350      160      1.5%      18.8%
    Mexico             5,880       420   7,740      760    -24.0%     -44.7%
    United Kingdom/
     Ireland             530        60     410       50     29.3%      20.0%
    Philippines        5,640       500   6,510      580    -13.4%     -13.8%
    Malaysia/Singapore 3,780       680   4,080      520     -7.4%      30.8%

    Consolidated
     total            70,230    15,180  67,900   12,170      3.4%      24.7%



    Net sales by Region        Three months ended June 30
    (in thousands)
                            2005            2004          Change from
                        $        % of     $        % of     prior     Change
                                sales              sales    year       in %
    United States     26,088     91.4%  20,446    85.6%     5,642     27.6%
    Australia/
     New Zealand         505      1.8%     565     2.4%       -60    -10.6%
    Canada               456      1.6%     378     1.6%        78     20.6%
    Mexico               293      1.0%     664     2.8%      -371    -55.9%
    United Kingdom/
     Ireland             235      0.8%     145     0.6%        90     62.1%
    Philippines          479      1.7%     674     2.8%      -195    -28.9%
    Malaysia/Singapore   490      1.7%   1,019     4.3%      -529    -51.9%
    Germany                0      0.0%       0     0.0%         0      0.0%

    Consolidated
     Total            28,546    100.0%  23,891   100.0%     4,655     19.5%



    Net sales by Region            Six months ended June 30
    (in thousands)
                           2005             2004         Change from
                         $       % of      $      % of      prior     Change
                                 sales            sales     year        in %
    United States     52,057     90.5%  41,017    86.6%    11,040      26.9%
    Australia/
     New Zealand       1,081      1.9%   1,158     2.4%       -77      -6.6%
    Canada               907      1.6%     776     1.6%       131      16.9%
    Mexico               835      1.5%   1,335     2.8%      -500     -37.5%
    United Kingdom/
     Ireland             402      0.7%     289     0.6%       113      39.1%
    Philippines        1,280      2.2%   1,370     2.9%       -90      -6.6%
    Malaysia/Singapore   963      1.7%   1,424     3.0%      -461     -32.4%
    Germany                0      0.0%       0     0.0%         0       0.0%

    Consolidated
     Total            57,525    100.0%  47,369   100.0%    10,156      21.4%



SOURCE Reliv International, Inc.




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    Related links:
  • http://www.reliv.com/us/investor
    CONTACT:
    R. Scott Montgomery, Senior Vice President,
    Worldwide Operations, +1-636-733-1306, or Fred A. Nielson,
    Investor Relations, +1-636-733-1314, both of Reliv International,
    Inc.; or Al Palombo, Investor Relations of Cameron Associates,
    +1-212-554-5488