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BellSouth Launches New Interactive Web Sites for Consumers

     -- Home of the Future Today & Gear Store sites showcase innovative
 technologies and allow customers to match products and services with their
                               lifestyles --

    ATLANTA, Aug. 3 /PRNewswire/ -- BellSouth (NYSE: BLS) has launched two
Web sites that provide consumers with innovative ways to relate new
technologies to their everyday lives. BellSouth(R) Home of the Future Today
(http://www.bellsouth.com/homeofthefuture) and BellSouth Gear(TM) Store
(http://www.bellsouth.com/gearstore) incorporate interactive features to engage
visitors and educate them about new and upcoming products that can enhance
their current lifestyles.
    "Many consumers who shop online are looking for some help with their
technology purchase decisions," said Randy Roberts, vice president of
wireless and consumer devices for BellSouth. "BellSouth Home of the Future
Today and BellSouth Gear(TM) Store offer unique ways for consumers to
explore and weigh the benefits of various BellSouth products as well as
apply the usefulness of those products to their individual lifestyles."
    BellSouth Home of the Future Today allows visitors to virtually tour a
home that is fully-equipped with leading-edge technologies, including,
among others, high-speed Internet service, home networking, broadband and
wireless applications, as well as digital satellite television service
through DIRECTV. Visitors are able to tour various rooms of the house,
including the living room, kitchen and home and remote offices, where the
featured products and services are most used. They can then click to learn
more about each technology and then purchase from the Gear Store if
desired.
    BellSouth Gear(TM) Store helps consumers match their lifestyles with an
array of currently-available products and services from BellSouth, like
cordless telephones, cutting-edge consumer electronics, broadband service
and home networking. For example, customers who are interested in
photography or music can visit the Gear Store site to buy digital cameras
and accessories as well as MP3 players and Internet radio products from
various manufacturers. They can then select the BellSouth(R) FastAccess(R)
DSL service that best enhances that experience, based on the gear they have
purchased.
    "BellSouth designed the Gear Store to help consumers recognize the
links between the devices they use and their broadband speeds," continued
Roberts. "We're taking the guesswork out of consumer electronics purchasing
by featuring a wide selection of products at various price points, from
entry- level to top-of-the-line."
    BellSouth plans to place additional and enhanced information on each of
the two sites over the next several months. For more information on
BellSouth Gear(TM) Store, please visit http://www.bellsouth.com/gearstore. For
more information on BellSouth Home of the Future Today, please visit
http://www.bellsouth.com/homeofthefuture.
    About BellSouth Corporation
    BellSouth Corporation is a Fortune 500 communications company
headquartered in Atlanta, Georgia. BellSouth has joint control and 40
percent ownership of Cingular Wireless, the nation's largest wireless voice
and data provider with 57.3 million customers.
    Backed by award-winning customer service, BellSouth offers the most
comprehensive and innovative package of voice and data services available
in the market. Through BellSouth Answers(R), residential and small business
customers can bundle their local and long distance service with dial-up and
high-speed DSL Internet access, satellite television and Cingular(R)
Wireless service. For businesses, BellSouth provides secure, reliable local
and long distance voice and data networking solutions. BellSouth also
offers print and online directory advertising through The Real Yellow
Pages(R) and YELLOWPAGES.COM(TM) from BellSouth.
    BellSouth believes that diversity and fostering an inclusive
environment are critical in maintaining a competitive advantage in today's
global marketplace. More information about BellSouth can be found at
http://www.bellsouth.com.


SOURCE BellSouth Corporation




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Related links:
  • http://www.bellsouth.com
  • http://www.bellsouth.com/homeofthefuture
  • http://www.bellsouth.com/gearstore
    CONTACT:
    Nadine Randall of BellSouth Corporation,
    +1-404-829-8724, or nadine.randall@bellsouth.com