Deal Brings New Cash Benefits to Frontier Credit Card Holders
DENVER, Aug. 3 /PRNewswire-FirstCall/ -- Frontier Airlines (Nasdaq:
FRNT) and Rainbow Rewards Colorado, Inc. today announced a partnership that
will bring added muscle to holders of Frontier Airline's EarlyReturns
MasterCard(R) credit cards.
Denver-based Rainbow Rewards Colorado, Inc. is a free credit and debit
card rewards program for consumers that allows members to earn cash back
rewards when they shop at hundreds of local and national participating
merchants. In addition, every transaction provides a contribution to dozens
of local charities through local chapters of United Way. As a result of
Frontier's participation, all Rainbow Rewards members, including Frontier
MasterCard holders, can choose to exchange their earned cash for Frontier
Airlines EarlyReturns miles.
"When we first began the Frontier Airlines MasterCard, it was to offer
another opportunity for our loyal travelers to earn more miles through
their credit card purchases," said Andrew Hudson, Frontier's Senior
Director of Marketing, Sales and Communications. "Now, Frontier MasterCard
holders have a new opportunity to earn cash back or, if they choose, to
earn even more miles. In addition, every purchase at participating
merchants provides a contribution to Colorado-based charities."
Frontier's EarlyReturns frequent flier program allows participants to
earn free flights in the Continental United States and Canada for only
15,000 miles, the lowest mileage redemption in the industry. For only
25,000 miles, EarlyReturns members can earn a free trip to one of
Frontier's eight Mexico destinations. Frontier's EarlyReturns MasterCard
program features Frontier's distinctive animals and allows card holders to
earn up to two miles for every dollar spent using their card.
"We are absolutely delighted to welcome Frontier Airlines credit card
holders to Rainbow Rewards," said Steve Katich, President of Rainbow
Rewards Colorado, Inc. "Frontier's EarlyReturns MasterCard is considered
one of the best loyalty cards in the business, and our program will make
the card even better."
With the addition of Frontier Airlines cardholders, Rainbow Rewards
will have over 200,000 credit and debit cards in the program. The program
currently has over 1,000 local businesses and online national retailers.
Membership in Rainbow Rewards is free to Frontier MasterCard holders.
Frontier MasterCard holders who provided their e-mail addresses to
Frontier's card issuer and have elected to receive offers from partners are
automatically enrolled in the Rainbow Rewards program if they choose not to
opt-out during the opt-out period. Frontier cardholders who have not
provided their e-mail addresses who wish to participate can still enroll in
Rainbow Rewards at no cost by going to http://www.rainbowrewards.com and
registering. Cardholders who were automatically enrolled but wish to opt
out of the program can also go to http://www.rainbowrewards.com to do so.
About Frontier Airlines:
Currently in its 13th year of operations, Denver-based Frontier
Airlines is the second largest jet service carrier at Denver International
Airport, employing approximately 5,000 aviation professionals. With 54
aircraft and the youngest Airbus fleet in North America, Frontier offers 24
channels of DIRECTV(R) service in every seatback along with 33 inches of
legroom in an all coach configuration. In conjunction with Frontier
JetExpress operated by Horizon Air, Frontier operates routes linking its
Denver hub to 57 destinations including 47 destinations in 29 states
spanning the nation from coast to coast, eight cities in Mexico and one
city in Canada. Frontier's maintenance and engineering department has
received the Federal Aviation Administration's highest award, the Diamond
Certificate of Excellence, in recognition of 100 percent of its maintenance
and engineering employees completing advanced aircraft maintenance training
programs, for seven consecutive years. In July 2006, Frontier ranked as one
of the "Top 5 Domestic Airlines" as determined by readers of Travel &
Leisure magazine. Frontier provides capacity information and other
operating statistics on its Web site, which may be viewed at
FrontierAirlines.com.
About Rainbow Rewards
Founded in 2004 in Denver, Colorado, Rainbow Rewards is a rewards
program that gives consumers cash back when they shop at any of our nearly
1000 participating local and online businesses. In addition, each purchase
made at a participating merchant by a Rainbow Rewards member triggers a
donation to the local United Way chapter in support of local charities and
public schools. Local businesses get marketing and advertising advantages
while charities get continuous funding. In exchange for providing marketing
support to local businesses, Rainbow Rewards takes the marketing fee paid
by participating businesses and spends it on a multi-level marketing
program to promote the local merchant base to over 200,000 consumer
members. Rainbow Rewards is free to consumers and they can receive up to 20
percent cash back for supporting local businesses. These rewards are in
addition to any other rewards that may come with the consumer credit or
debit card. Please visit http://www.rainbowrewards.com for more information.
SOURCE Frontier Airlines
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Related links:
http://www.frontierairlines.com
http://www.rainbowrewards.com
CONTACT:
Joe Hodas of Frontier Airlines,
+1-720-374-4504, jhodas@flyfrontier.com
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