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Marketing to Latinos:

               Greater Fort Worth PRSA Chapter's August Focus

    FORT WORTH, Texas, Aug. 3 /PRNewswire-FirstCall/ -- Nationally
acclaimed speaker Dora Tovar will discuss best practices and pitfalls to
avoid when developing public relations campaigns for Hispanic audiences at
the Aug. 9 meeting of the Greater Fort Worth PRSA Chapter. She will outline
well- developed campaigns that are relevant to Hispanics and that capture
the interests of this fast-growing consumer segment.
    In particular, Dora will discuss Oscar Mayer through a case study of
Kraft Foods North America, Inc. She will share strategies such as ensuring
your organization has relevant grassroots initiatives and achieving an
integrated marketing approach. Bring your questions for the Q&A session!
    The Greater Fort Worth Chapter of the Public Relations Society of
America unifies, strengthens and advances the profession of public
relations. The organization meets for lunch the second Wednesday of each
month at The Petroleum Club. For more information, visit
http://www.fortworthprsa.org .
     Luncheon Date and Time
     Wednesday, August 9, 2006
     11:45 a.m. - 1 p.m.

     Costs
     $25 members
     $30 nonmembers
     $20 students

     Location
     Petroleum Club
     Carter-Burgess Plaza
     777 Main St.
     39th floor
     Fort Worth, TX 76102

     Parking
     Free valet in parking garage at Seventh and Commerce streets.


SOURCE Greater Fort Worth Chapter of the Public Relations Society
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Related links:
  • http://www.fortworthprsa.org
    CONTACT:
    media, Margaret Ritsch, +1-817-255-9411, for
    Greater Fort Worth Chapter of the Public Relations Society of
    America