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Reliv International Posts 34 Percent Increase in Net Sales, 32 Percent Growth in Net Profit for 2Q 2004

    CHESTERFIELD, Mo., Aug. 4 /PRNewswire-FirstCall/ -- Reliv International,
Inc. (Nasdaq: RELV), an international manufacturer and network marketer of
nutritional supplements and other food technology products, today announced
its results of operations for the three months ending June 30, 2004 and for
the first half of the year.
    Reliv's worldwide net sales grew 34 percent during the second quarter of
2004, reaching $23.89 million -- compared to sales of $17.77 million in 2Q
2003. Net income available to common shareholders rose 32 percent to
$1.2 million, or $0.08 per share basic ($0.07 per share diluted) in the second
quarter, up from earnings of $909,000, or $0.06 per share basic ($0.05 per
share diluted) in 2Q 2003.  The 2003 earnings per share have been adjusted for
the five-for-four stock split declared in September, 2003.
    For the first half of 2004, Reliv generated a 30 percent increase in net
sales, to $47.37 million, compared to $36.44 million during the first six
months of 2003.  Net income available to common shareholders reached
$2.83 million -- or $0.19 per share basic ($0.17 per share diluted). This
represents a 50 percent increase over the earnings results produced during the
first half of 2003.
    The company continues to experience strong growth in the United States,
its largest geographic market.  Net sales in the U.S. advanced 34 percent in
2Q 2004 compared to the same period last year.  Reliv also posted positive
results in most of its international markets, with solid growth in Malaysia,
the United Kingdom, Canada, Australia and New Zealand leading to a 37 percent
improvement in international net sales during 2Q 2004 compared to the
prior-year period.
    Robert L. Montgomery, President and Chief Executive Officer of Reliv,
said, "It's gratifying to see our strong performance continue. For nine
quarters in a row now, we've generated sales growth of at least 20 percent in
the United States, our largest market. That's a tribute both to the
effectiveness and enthusiasm of our network of independent distributors -- and
to our own focus on the fundamentals of our business."
    According to Mr. Montgomery, Reliv's distributor recruitment activities
are faring well in 2004 -- with enrollments up 35 percent worldwide in the
second quarter compared to the prior-year performance.  New enrollments in
Malaysia -- where the company opened for business last September -- and a
20 percent growth in sponsorships in the US set the pace for the company
during the period, he said.

    Reliv International, Inc., based in suburban St. Louis, manufactures and
distributes several lines of food products, including nutritional and fiber
supplements, diet management products, functional foods, sports drink mixes
and a line of premium skin care products.  Its proprietary product lines
include an extensive line of soy-based products.  Reliv International's common
stock trades on The Nasdaq Stock Market(R) under the symbol RELV.

    The Company will host a conference call to discuss the second quarter and
first half earnings with institutional investors at 1:00 p.m. Eastern Daylight
Time on August 4, 2004. A dial-in replay of this call will be available for
72 hours by telephone from 3:00 p.m. Eastern by calling 800-642-1687 and using
conference code 9040257. A live webcast of this call will be available through
the Investor Relations section of the Company's Web site,
http://www.reliv.com/us/investor . An online archive of the broadcast will be
available on the Company's Web site in the Investor Relations section
twenty four hours after the call concludes.  Please access the web site at
least 15 minutes before the scheduled conference call to register.

    NOTE: Any statement released by Reliv International, Inc. that is forward
looking is made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995.  Editors and investors are cautioned
that forward-looking statements involve risk and uncertainties that may affect
the Company's business prospect and performance. This includes economic,
competitive, governmental, technological and other factors described in the
Company's filings with the SEC on forms 10-K and 10-Q.

                      -- FINANCIAL HIGHLIGHTS FOLLOW --

    Consolidated Balance Sheets

                              June 30   December 31
                                2004        2003
                            (Unaudited)
    Assets

    Current Assets:
      Cash and cash
       equivalents          $7,409,656   $7,902,508
      Accounts and notes
       receivable, less
       allowances of
       $7,600 in 2004 and
       $8,600 in 2003          647,604      751,887
      Accounts due from
       employees and
       distributors            117,306       72,846
      Inventories            6,049,703    4,670,319
      Other current assets   1,355,679    1,024,103

    Total current assets    15,579,948   14,421,663

    Other assets             1,109,257      793,091
    Accounts due from
     employees and
     distributors              195,963       52,291
    Net property, plant
     and equipment          10,244,778    9,413,871

    Total Assets           $27,129,946  $24,680,916


    Liabilities and
     Stockholders' Equity

    Total current
     liabilities             9,170,382    7,165,368
    Long-term debt, less
     current maturities      3,599,128    3,700,138
    Deferred income taxes       77,000       77,000
    Other non-current
     liabilities               885,200      666,032
    Stockholders' equity    13,398,236   13,072,378

    Total Liabilities and
     Stockholders' Equity  $27,129,946  $24,680,916



    Consolidated Statements of Operations

                         Three months ended June 30   Six months ended June 30
                              2004         2003         2004         2003
                           (Unaudited)  (Unaudited)  (Unaudited)  (Unaudited)

    Sales at Retail        $34,280,799  $25,407,802  $68,139,940  $52,263,966
      Less Distributor
       allowances on
       product purchases    10,389,594    7,641,155   20,770,903   15,825,869

    Net Sales               23,891,205   17,766,647   47,369,037   36,438,097

    Costs and expenses:
      Cost of products sold  4,000,626    3,008,695    7,854,905    6,316,413
      Distributor royalties
       and commissions       9,562,686    6,914,507   18,883,076   14,169,705
      Selling, general and
       administrative        8,314,261    6,321,793   15,835,211   12,692,777

    Total Costs and
     Expenses               21,877,573   16,244,995   42,573,192   33,178,895

    Income from operations   2,013,632    1,521,652    4,795,845    3,259,202

    Other income (expense):
      Interest income           27,883       24,162       48,353       39,904
      Interest expense         (46,671)     (69,961)    (111,902)    (138,008)
      Other income\expense       8,023       84,187       22,218       61,504

    Income before income
     taxes                   2,002,867    1,560,040    4,754,514    3,222,602
    Provision for income
     taxes                     802,000      629,000    1,912,000    1,314,000

    Net Income               1,200,867      931,040    2,842,514    1,908,602
    Preferred dividends
     accrued and paid                -       22,500       12,292       22,500

    Net income available
     to common
     shareholders           $1,200,867     $908,540   $2,830,222   $1,886,102

    Earnings per common
     share - Basic               $0.08        $0.06        $0.19        $0.13

      Weighted average
       shares               15,393,000   14,953,000   15,285,000   14,958,000

    Earnings per common
     share - Diluted             $0.07        $0.05        $0.17        $0.11

      Weighted average
       shares               17,389,000   17,085,000   16,976,000   16,877,000


SOURCE Reliv International, Inc.




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    Related links:
  • http://www.reliv.com/us/investor
    CONTACT:
    David G. Kreher, Chief Operating Officer,
    +1-636-537-9715, or Fred Nielson, Investor Relations,
    +1-636-733-1314, both of Reliv International, Inc.; or Al Palombo
    of Cameron Associates, +1-212-554-5488