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TRUEBeginnings(TM) Research Reveals That Sex and Money Can Go Hand-in-Hand

  Nationwide Study Shows That Faithfulness, Libido and Jealousy Can Predict
                   How Important Money Is to an Individual

    DALLAS, April 14 /PRNewswire/ -- As people across the nation scramble to
file their taxes in time for tomorrow's deadline, TRUEBeginnings(TM), a new
kind of online relationship service that takes the time-consuming guesswork
out of online dating by providing a smarter, more scientific approach to
compatibility, today revealed that sexual traits such as faithfulness, libido
and jealousy can predict how important money is to an individual.

    Based on a national survey of more than 9,400 men and women, the study
concludes the following:

     *  More commitment to money means less commitment to personal
        relationships -- Men and women who place a great deal of importance on
        money are less likely to be faithful in personal relationships than
        those individuals who feel that money is not a top priority.

     *  Interest in money and sex go hand-in-hand -- The majority of men and
        women who are very interested in money tend to have higher-than-
        average libido.

     *  Tendency to be jealous increases as interest in money increases --
        Although they tend to be less faithful in personal relationships, men
        and women who place high importance on money are more likely to become
        jealous.

    Additionally, the study found that the amount of importance people place
on money tends to decrease with age, and that money tends to be a slightly
higher priority for women than for men -- except among persons aged 60 or
older, where men tend to be more interested in money than women.
    "Anyone who has ever been in a serious relationship is aware that
financial issues affect couples more than just about anything else.  So,
instead of exploring the general reasons behind this, we decided to zero-in on
how sex and money affect individuals, specifically whether a correlation
exists between sexual factors -- such as faithfulness, libido and jealousy --
and a person's interest in money," said Dr. James Houran, director of
psychological studies at TRUEBeginnings and a 14-year veteran in the field of
research and clinical psychology.  "What we learned is that, in fact, a strong
correlation does exist.  People tend to form relationships with money, and the
nature of these relationships have a direct impact on the way we interact with
other people.  As a person becomes more involved with money, he or she tends
to be less willing to commit to personal relationships, including romantic
ones.  Such people are also more likely to be jealous and tend to be more
libidinous.  Clearly, these are traits that individuals should know about
another person before entering into a romantic relationship, and this is
exactly the kind of information our service allows singles to discover.
TRUEBeginnings offers the most comprehensive personality and matchmaking test
available today, helping our members immediately narrow the playing field down
to people with whom they'll be most compatible."
    The survey is part of TRUEBeginnings' ongoing effort to conduct, analyze
and release up-to-date scientific data about relationships and online dating.
Not only is TRUEBeginnings the only online relationship-building service that
is endorsed by Psychology Today, it also publishes its research in such
prominent academic journals as the British Journal of Psychology, Personality
and Individual Differences and Psychological Reports.

    About TRUEBeginnings
    Founded on the premise that compatibility is the key to long-lasting
relationships, the company has invested millions of dollars in research and
development to deliver quality results to its members via its proprietary
patent-pending TRUE Compatibility Test(TM). The TRUE Compatibility Index(TM),
which is generated by this test, helps members to discover themselves, as well
as find partners who are truly compatible. TRUEBeginnings is unique in being
the only site to offer its members peace of mind when searching for perfect
partners, because it screens and excludes individuals with known criminal
backgrounds. For more information, log on to http://www.truebeginnings.com.

    For further information please contact:  Alex Clark of Ogilvy Public
Relations Worldwide, +1-310-248-6119, Alex.Clark@ogilvypr.com, for
TRUEBeginnings.


SOURCE TRUEBeginnings




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Related links:
  • http://www.truebeginnings.com
    CONTACT:
    Alex Clark of Ogilvy Public Relations
    Worldwide, +1-310-248-6119, Alex.Clark@ogilvypr.com, for
    TRUEBeginnings