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Scientists Launch Largest International Study of 'Valentine's Day Blues'

Study's Goal Is to Better Understand the 'Blues' Phenomenon; Participants Will
 Receive Instant Feedback About Their Mood Shifts, Emotions and Expectations

    DALLAS, March 2 /PRNewswire/ -- Exploring the possible detrimental effects
of Valentine's Day on adult singles, TRUEBeginnings and Queendom.com are
sponsoring the world's largest scientific study of a phenomenon known as the
"Valentine's Day Blues."  TRUEBeginnings is a new kind of online relationship
service that takes the time-consuming guesswork out of online dating by
providing a smarter, more scientific approach to compatibility.  Joining with
Queendom.com, an online psychological testing center dedicated to providing an
interactive avenue for self-exploration with a healthy dose of fun, the two
companies are focused on learning more about the potentially negative
emotional and psychological impact of Valentine's Day on today's single
population.  The test can be found at http://www.truebeginnings.com/vdaystudy .
    Spearheaded by Dr. James Houran, director of psychological studies at
TRUEBeginnings and a 14-year veteran in the field of research and clinical
psychology, and Ilona Jerabek, an award-winning psychologist with a history of
dedication to the fields of psychology and clinical studies, the test is
designed to answer an extremely important question that has never been studied
systematically before: Do commercial and societal norms surrounding
Valentine's Day in Westernized societies have a detrimental impact on the
psychological well-being of adult singles who are not involved in romantic
relationships?
    To reach its conclusions, the test asks participants fifty questions about
the emotions, thoughts, and behaviors they experienced this past Valentine's
Day, in addition to asking some non-intrusive background questions about the
status of their present romantic relationships.
    "Valentine's Day can be an emotionally exhausting time for many people.
With this study, we hope to help singles better understand the societal and
psychological underpinnings of this apparent phenomenon," said Houran.  "In
addition to providing us with scientific data, we plan on providing
participants with some instant feedback regarding their own moods, emotions
and expectations associated with this time of year."
    Anyone is invited to take the test at http://www.truebeginnings.com/vdaystudy .
The test will be available for the next month.  After which, results will be
analyzed and submitted for scientific publication.

    About TRUEBeginnings
    TRUEBeginnings, the Dallas-based online relationship-building service, was
established in 2003 specifically to help singles in the US find a compatible
partner with whom to build a meaningful, successful, and lasting relationship.
    Founded on the premise that compatibility is the key long-lasting
relationships, the company has invested millions of dollars in research and
development to deliver quality results to its members via its proprietary
patent pending TRUE Compatibility Test.  The TRUE Compatibility Index which is
generated by this test helps members to discover themselves as well as find
partners who are truly compatible.  TRUEBeginnings is unique in being the only
site to offer its members peace of mind when searching for perfect partners
because it screens and excludes individuals with known criminal backgrounds.
For more information, log on to http://www.truebeginnings.com .

    About Queendom.com
    Queendom.com is an online magazine dedicated to providing an interactive
avenue for self-exploration with a healthy dose of fun.  Since its beginnings
in 1996, Queendom's creative team has shared a common vision -- to create a
special relationship with the readers.  The result is clear: Queendom.com is
now ranked #1 on the web in the Mental Health and Psychology category.
Queendom's most recognized and appreciated feature is its extensive battery of
accurate in-depth psychological tests.  But Queendom is much more that the
largest online psychological testing center.  In addition to expert advice and
tips, scientific articles and health information, and a community bursting
with life, the site offers an endless source of interactive learning tools.
All in all, Queendom is about exploring what it means to be human.


SOURCE TRUEBeginnings




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    CONTACT:
    Olivia Horoshko of Ogilvy Public Relations
    Worldwide, +1-310-248-6183, Olivia.Horoshko@ogilvypr.com, for
    TRUEBeginnings