Video Game Demo Lounge To Be Featured Destination
During 'Marc Ecko Getting Up Festival'
NEW YORK, Aug. 4 /PRNewswire-FirstCall/ -- Premiering for the first time
to Canadian consumers for one of its most highly anticipated video games of
the year, Atari, Inc. (Nasdaq: ATAR) today announced that Marc Ecko's Getting
Up: Contents Under Pressure will be on display at "Marc Ecko's Getting Up
Festival" scheduled for August 13-14, 2005, at Polson Street Pier in Toronto,
ON, Canada. Details and pre-orders for the game can be found at
http://atari.com/gettingup/flash.php?langcode=us.
Canada's first and only hip-hop lifestyle event, "Marc Ecko's Getting Up
Festival" celebrates the multi-dimensional universe of hip-hop culture by
bringing together the music, fashion and entertainment that characterizes its
uniqueness, diversity and widespread appeal.
Featured in the Video Game Demo Lounge, Marc Ecko's Getting Up: Contents
Under Pressure is being unveiled for consumer play for the first time in
Canada. In addition to the game's premiere, the festival will showcase a
graffiti expo, car show, sneaker boutique, DJ battles and live performances
from a world-class lineup of artists, including Nas, Mos Def, Fat Joe,
Ludacris, Kanye West, Lil Jon, Ciara and Talib Kweli who is the voice behind
the video game's main character, Trane.
"Atari's collaboration with Marc Ecko is characterized by several
unprecedented milestones, and our participation in Canada's first-ever hip-hop
lifestyle event is yet another," said Marc Metis, Senior Vice President of
Marketing for Atari. "Our participation in this inaugural cultural event
affords us an unprecedented opportunity to introduce Marc Ecko's Getting Up:
Contents Under Pressure directly to consumers, and do so via a uniquely
targeted venue."
A broad-based action-adventure game inspired by graffiti's historically
rich and diverse culture, Marc Ecko's Getting Up: Contents Under Pressure is
the culmination of seven years of story and character development by Marc
Ecko, the visionary behind several of today's most respected youth lifestyle
brands.
Set in the city of New Radius, Marc Ecko's Getting Up: Contents Under
Pressure features a world where freedom of expression is suppressed and
graffiti has been outlawed by a tyrannical city government. In the game,
players assume the role of Trane as they learn and master various graf skills
as they journey from toy (beginner) to legend. During their quest, players
find themselves with an even greater burden -- to use their high-wire graffiti
talents to expose the oppressive mayor and rid the city of his stranglehold.
Developed by The Collective, Marc Ecko's Getting Up: Contents Under
Pressure is slated to release this fall for the PlayStation(R)2 computer
entertainment system, Xbox(R) video game system from Microsoft, Windows and
mobile game by Glu Mobile.
About Marc Ecko Enterprises
The youngest member of the Council of Fashion Designers of America's board
of directors, Marc Ecko is founder of *ecko unltd., the world famous rhino
brand. In eleven years since its creation in 1993, the group of companies that
comprise Marc Ecko Enterprises has grown to include: *ecko unltd.(R) men's and
Eckored(R) women's apparel, as well as outerwear, footwear, watches, eyewear,
underwear, belts, bags, hats, small leather goods, formalwear and more.
Marc Ecko Enterprises also includes Marc Ecko "Cut & Sew" (a contemporary
menswear line launched Fall 2004); G-Unit(R) clothing and accessories (a joint
venture with multi-platinum musician, 50 Cent); Zoo York(R) (a line of action
sports-inspired clothing and accessories); and Avirex(R) Sportswear Collection
(a licensed mid-tier brand debuting Spring 2005). The Company also publishes
Complex(R) magazine, a men's consumer magazine with a rate base of 325,000,
and is developing Marc Ecko's Getting Up: Contents Under Pressure(TM), the
first truly authentic video game based on urban culture and graffiti art
debuting in the second half of 2005. *ecko unltd. products are available in
over 5,000 stores domestically and in over 45 countries internationally, as
well as through 34 of its own retail stores across the country. For
additional information, please visit http://www.marceckoenterprises.com.
About The Collective
Founded in 1997 by industry veterans, The Collective, Inc. is a leading
developer of interactive entertainment software and technology for all major
console and computer platforms. In recent years, the Collective has created
groundbreaking 3rd person action adventure games, including the critically
acclaimed Indiana Jones and the Emperor's Tomb(TM) and Buffy the Vampire
Slayer(TM) and the soon to be released Star Wars Episode III: Revenge of the
Sith(TM). In the process, the studio has developed the world-class Slayer(TM)
engine technology and SlayEd(TM) tool suite. The Collective is based in
Newport Beach, California, and can be found on the Internet at
http://www.collectivestudios.com.
About Atari
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for
all platforms and is one of the largest third-party publishers of interactive
entertainment software in the U.S. The Company's 1,000+ titles include hard-
core, genre-defining franchises such as DRIVER(TM), The Matrix(TM),
Stuntman(TM) and Test Drive(R); and mass-market and children's franchises such
as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the
Explorer(TM), and Dragon Ball Z(R). Atari, Inc. is a majority-owned
subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN:
FR-0000052573), the largest interactive games publisher in Europe. For more
information, visit http://www.atari.com.
2005, Atari, Inc. All rights reserved. ATARI, the ATARI logo, and
classic Atari game titles and logos are trademarks or registered trademarks of
Atari Interactive, Inc. or its affiliates.
"PlayStation" and the "PS" Family logo are registered trademarks of Sony
Computer Entertainment Inc.
Xbox is a registered trademark of Microsoft Corporation in the United
States and/or other countries.
All other trademarks are the property of their respective owners.
SOURCE Atari, Inc.
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Related links:
http://www.atari.com
http://www.marceckoenterprises.com
http://www.collectivestudios.com
http://atari.com/gettingup/flash.php?langcode=us
CONTACT:
Andrea Schneider of Atari, Inc.,
+1-212-726-4259, andrea.schneider@atari.com; or Clint Cantwell of
Marc Ecko Enterprises, +1-917-262-1110, clintc@ecko.com
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