New products meet trend-conscious desires within tighter shopping budgets
NAPERVILLE, Ill., Aug. 4 /PRNewswire/ -- OfficeMax(R) Incorporated
(NYSE: OMX), a leader in office products and services, is making
back-to-school shopping more affordable and fun this season with four new
exclusive collections -- Kritter Krew, Flower Power, Peace and Posey.
Designed with a younger, style-conscious student in mind, the new
collections feature a host of school supplies in pop art-style colors and
shapes.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/officemax/33983/
"Kids get enthusiastic about picking out school supplies and parents
aren't going to want to let budget concerns squash that excitement," said
Ryan Vero, Executive Vice President and Chief Merchandising Officer for
OfficeMax. "These OfficeMax products let the kids have excitement in style
and design but won't break their parent's back-to-school shopping budget."
The new collections include back-to-school essentials like notebooks,
jumbo paperclips, memo cubes, backpacks, scented markers, key chains, two
pocket portfolios, lunch boxes and more.
-- Kritter Krew features friendly animal-like creatures such as
monkeys, cats, dogs, elephants and bears.
-- Flower Power entices the girliest of girls with pink and purple
retro-style flowers.
-- Peace Out includes blue, white and green peace signs and psychedelic
patterns.
-- Posies boast popular patterns, bold colors and eye-catching modern
shapes.
OfficeMax's four new product lines were designed by a trend expert and
product designer, Debra Hovel of Taxi, a design and trend research agency
based in Minneapolis, MN.
"In today's on-trend world, what a student carries -- from notebooks
and folders to backpacks and writing tools -- is essentially an expression
of him or herself," said Hovel. "Working with OfficeMax on these four new
lines is an opportunity for us to inspire every student, regardless of
their school supply 'style,' to get excited about going back to school."
About OfficeMax
OfficeMax Incorporated (NYSE: OMX) is a leader in both
business-to-business office products solutions and retail office products.
The OfficeMax mission is simple. We help our customers do their best work.
The company provides office supplies and paper, in-store print and document
services through OfficeMax ImPress(R), technology products and solutions,
and furniture to consumers and to large, medium and small businesses.
OfficeMax customers are served by approximately 32,000 associates through
direct sales, catalogs, e-commerce and nearly 1,000 stores. To find the
nearest OfficeMax, call 1-877-OFFICEMAX. For more information, visit
http://www.officemax.com.
Press Contact:
William Bonner
630 864 6066
Jennifer Rook
630 864 6057
SOURCE OfficeMax
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Related links:
http://www.officemax.com
CONTACT:
William Bonner, +1-630-864-6066 or Jennifer
Rook, +1-630-864-6057, both of OfficeMax
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