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Software Development Industry Luminaries Set to Keynote at SD Best Practices 2004

Industry Experts Kent Beck, Tom Demarco and Ivar Jacobson to Address Attendees

    SAN FRANCISCO, Aug. 5 /PRNewswire-FirstCall/ -- CMP Media's SD Events
Group today announced the names of the exceptional industry experts chosen to
keynote at their East Coast conference SD Best Practices. Excitement is
mounting in anticipation for the second year of this conference, slated for
September 20 - 23rd, in Boston, MA.

    This year's dynamic keynote lineup includes:

    -- Kent Beck is the Founder of Extreme Programming and an industry
       renowned author. Mr. Beck will explore extreme programming in the
       industry and its future. His keynote address is on Tuesday,
       September 21, at 12:30 p.m.
    -- Tom Demarco, Principal of the Atlantic Systems Guild, Author and
       Lecturer, will discuss risk management. Mr. Demarco's address will
       focus on the how-to's of risk management and how to include the
       discipline in organizations. His keynote is scheduled for Monday,
       September 20 at 12:30 p.m.
    -- Ivar Jacobson is the Founder of Jaczone and known as the father of
       components, the Unified Modeling Language and the Rational Unified
       Process. Mr. Jacobson will talk about modeling solutions including use
       cases and aspects and how they can work together. His keynote is
       scheduled for Thursday, September 23, at 12:30 p.m.

    Along with these visionary keynote addresses, SD Best Practices attendees
can chose from among 100 conference sessions in management, languages,
emerging technologies and process to attend. Outside of class, business case
study presentations, roundtables, panels and other exciting events are
planned. In addition to the conference, the Expo will allow attendees to view
the latest products and services available from today's leading vendors.

    For detailed listings of exhibitors, speakers, events and all conference
information, visit http://www.sdexpo.com.

    For press registration visit --
http://www.sdexpo.com/2004/bp/press/press_reg.htm

    About CMP Media LLC
    CMP Media LLC (http://www.cmp.com) is a leading integrated media company
providing essential information and marketing services to the entire
technology spectrum-the builders, sellers and users of technology worldwide.
Capitalizing on its editorial strength, CMP is uniquely positioned to offer
marketers comprehensive, integrated media solutions tailored to meet their
individual needs.  Its diverse products and services include newspapers,
magazines, Internet products, research, direct marketing services, education
and training, trade shows and conferences, and custom publishing.

    CONTACT:
     Kate Adams
     Director of Marketing
     CMP Media/SD Events Group
     415-947-6165
     kadams@cmp.com
     http://www.sdexpo.com


SOURCE CMP Media LLC




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  • http://www.sdexpo.com
    CONTACT:
    Kate Adams, Director of Marketing, CMP
    Media/SD Events Group, +1-415-947-6165, or kadams@cmp.com