FORT LAUDERDALE, Fla., Aug. 5 /PRNewswire-FirstCall/ -- Parlux
Fragrances, Inc. (Nasdaq: PARL) announced today that the recent launch of
the new GUESS? (NYSE: GES) fragrance line for women has been a resounding
success at retail, exceeding the Company's expectations.
The product line, launching in 2,025 department store doors in the
U.S. from July through September, has achieved Top Ten ranking across all
accounts launched to date, including the number one spot at Robinsons-May,
Foley's and Macy's Florida.
The line also launched in 90 GUESS free-standing retail stores in the
U.S. and its success in those locations has prompted an immediate
expansion by GUESS to the full chain of approximately 190 retail doors.
Parlux and GUESS have a launch party scheduled for August 17, 2005, in Los
Angeles.
Ilia Lekach, Parlux Chairman and Chief Executive Officer, announced,
"This is the most successful launch that Parlux has ever experienced. We
can't wait to follow up on the domestic success with the international
roll-out, as well as with the introduction of the men's GUESS? fragrance
line in Spring 2006."
Paul Marciano, Co-Chairman and Co-Chief Executive Officer of GUESS,
commented, "The initial success of the launch has taken us somewhat by
surprise, as we achieved Top Ten rankings even before the advertising and
promotion commenced. In our own stores, we virtually sold out of the
initial product purchases within three days, prompting us to place
reorders as well as expand distribution to all of our retail stores." Mr.
Marciano continued, "We are very enthusiastic and excited about the way
the GUESS? fragrance has been received in the market."
Parlux Fragrances, Inc. is a manufacturer and international
distributor of prestige fragrances and, in addition to the GUESS license,
holds licenses to manufacture and distribute a number of other fragrance
brands.
The Company may periodically release forward-looking statements
pursuant to the safe-harbor provisions of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements involve
known and unknown risks, uncertainties and other factors that may cause
actual results, performance or achievements of the Company or its industry
to be materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements.
These risks and uncertainties include, among others, future trends in
sales and the Company's ability to introduce new products in a cost-
effective manner. Readers are cautioned not to place undue reliance on
these forward statements, which speak only as of the date thereof. The
Company undertakes no obligation to publicly release the result of any
revisions to these forward-looking statements that may be made to reflect
events or circumstances after the date hereof or to reflect the occurrence
of unanticipated events.
SOURCE Parlux Fragrances, Inc.
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Related links:
http://www.parlux.com
Company News On-Call:
http://www.prnewswire.com/comp/674987.html
CONTACT:
Ilia Lekach, ext. 116, or Frank A.
Buttacavoli, ext. 117, both of Parlux Fragrances, Inc.,
+1-954-316-9008
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