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C++ Creator and ISO C++ Chair to Deliver Two Day Super Session at TechInsights' Embedded Systems Conference Boston 2008

   Bjarne Stroustrup, Inventor of the Programming Language, Will Present
 Alongside ISO C++ Chair Herb Sutter on Next Generation Device Development

    SAN FRANCISCO, Aug. 5 /PRNewswire/ -- TechInsights
(http://www.techinsights.com/) today announced that Bjarne Stroustrup, the
designer and original implementer of C++ and Herb Sutter, a leading
software development expert and prominent C++ expert, will conduct courses
in the C++ programming language at the Embedded Systems Conference (ESC)
Boston and SD Best Practices, taking place October 26-30, 2008 at the Hynes
Convention Center. For the first time at an ESC conference, Mr. Stroustrup
and Mr. Sutter will host two consecutive days of in-depth courses and
seminars on the universally recognized programming standard.

    "We are excited to present a C++ Super Session at ESC Boston and SD
Best Practices," Stroustrup and Sutter said. "Software is an integral part
of embedded systems, so the challenge is to make software as structured and
dependable as the best hardware. The possibilities for improvements using
C++ are limitless, and we're looking forward to interacting with the
developers at this conference to see how they're taking the language to new
levels."

    "Embedded engineers as a whole understand the importance of C++ as a
standard for developing next generation devices," said Richard Nass, editor
in chief for Embedded Systems Design and director for the Embedded Systems
Conferences. "However, this de facto programming language has myriad design
benefits that even some of the most experienced engineers never access. For
the first time ever, Mr. Stroustrup and Mr. Sutter are here to share their
expertise and break it down to the practical applications for the embedded
design community."

    Mr. Stroustrup, who developed C++ in the Bell Labs in 1979 as an
enhancement to the C programming language, is a member of the National
Academy of Engineering, and currently holds the College of Engineering
Chair in Computer Science at Texas A&M University. He works closely with
Mr. Sutter, who has authored several books about the programming language
including Exceptional C++ and C++ Coding Standards. In addition to leading
the in-depth workshops and panel discussions on the role of C++ in embedded
design, both experts will available for attendees to meet and greet for
discussion and interaction. Both are active in the work to produce a
revised ISO C++ standard ("C++0x").

    Registration, Sponsorship and Exhibit Opportunities

    For more information or to register for ESC Boston, please visit:
http://www.embedded.com/boston. For additional information regarding SD
Best Practices, visit http://www.SDBestPractices.com. Registration is free
for members of the press and industry analysts to both events.

    The ESC Boston exhibit floor will be open Tuesday, October 28 and
Wednesday, October 29. For more information on exhibit and sponsorship
opportunities, please visit: http://www.embedded.com/boston.

    About TechInsights (http://www.techinsights.com)

    TechInsights is the daily source of essential business and technical
information for the electronics industry's decision makers -- the Creators
of Technology -- that define, develop, and bring to market the electronic
products that improve our lives. With global market leading brands such as
EE Times, Semiconductor Insights, TechOnline and Embedded Systems
Conferences, TechInsights is the leading dedicated information and services
business serving the worldwide electronics market. TechInsights is a
division of United Business Media (http://www.unitedbusinessmedia.com), a
global provider of news distribution and specialist information services
with a market capitalization of more than $2.5 billion.


Media Contact: Bill Bourdon The Bateman Group 415-602-1491 techinsights@bateman-group.com
SOURCE TechInsights




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    CONTACT:
    Bill Bourdon of The Bateman Group,
    +1-415-602-1491, techinsights@bateman-group.com