Acquisition Enables Company to Expand Offering of Marketing Services to Credit
Unions
ST. LOUIS, Aug. 6 /PRNewswire/ -- In an ongoing effort to strengthen
credit unions, Liberty, the credit union movement's leading provider of
payment systems and marketing services, has acquired the creative services
division of the Missouri Credit Union System (MCUS).
Liberty, long known as credit unions' top producer of checks, offers a
full-range of services designed to foster credit union growth. The MCUS agency
staff will be a vital part of Liberty Creative Services, an award-winning team
that creates newsletters, brochures and other materials for credit unions.
"This move fits in perfectly with Liberty's multi-year marketing services
development," said Robert D. Anderson, Liberty president and chief executive
officer. "One year ago, Liberty acquired Advanced Solutions to assist
California credit unions in their strategic marketing efforts. We will now
build on that foundation by bringing in new resources for credit union growth
and development."
There were several important considerations that went into the decision to
sell the business to Liberty, according to John Gallagher, MCUS president and
CEO.
"Most important, Liberty shares our strong commitment to credit unions,
and we are confident they will carry on our agency's tradition of marketing
excellence," Gallagher said. "Liberty also has the necessary resources and
complementary services to better meet the future marketing needs of Missouri's
credit unions, which was another important consideration."
The Missouri Credit Union System serves 200 credit unions and their more
than 1.1 million members. In addition to traditional association services,
MCUS provides member credit unions with a check processing service, credit and
debit cards, mortgage services and an award-winning advertising/marketing
agency (now Liberty Creative Services).
Both Gallagher and Anderson expressed a desire to take advantage of unique
credit union marketing opportunities. They cited several key developments as
credit unions continue efforts to be competitive in the financial marketplace:
-- HR 1151 (the Credit Union Membership Access Act),
-- Ongoing bank mergers that have alienated bank customers, and
-- The growing awareness of Americans who have discovered credit unions as
a trusted, affordable provider of high value financial services.
"In the Missouri CU System, we welcome partners who are dedicated in
finding effective solutions for credit unions and their members," said
Anderson. "The MCUS' leadership team has demonstrated its credit union
commitment by seeking out solutions from new sources."
Liberty Creative Services has already established a record of success by
combining top design expertise with a unique outsource marketing strategy for
California credit unions.
"Only one year after combining forces with Liberty, we are now ready to
develop new markets for our services," said Walt Agius, president of Liberty
Creative Services. "We are looking forward to serving more credit unions than
ever before."
Liberty partners with nearly 4,500 credit unions in all 50 states, Guam
and Puerto Rico. Liberty's core product remains checks, but it has developed
a series of other credit union-focused marketing services and technologies:
-- Liberty Database Marketing -- MCIF services that help credit unions
segment and target membership;
-- Liberty Card Services -- A full-range provider of ATM, debit and credit
card design, manufacturing and personalization;
-- Liberty Direct Marketing -- Customized communications to satisfy credit
union members' unmet needs;
-- Liberty Online -- A turnkey Web site design and hosting provider;
-- Liberty Market Intelligence -- The newest Liberty service provides data
analysis and marketing strategies based on a credit union's type of
membership.
Liberty is headquartered in Mounds View, Minn., a suburb of the Twin
Cities. For more information, contact Robert Anderson, Liberty, at
800-607-2435, ext. 2355, Rick Foy, Liberty, at 800-607-2435, ext. 2436, or Don
Constantine, MCUS, at 314-542-0555.
SOURCE Liberty Check Printers
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Related links:
http://www.libertycheck.com
CONTACT:
Robert D. Anderson, President, CEO,
800-607-2435, ext. 2355 or Rick Foy, Public Relations Manager,
800-607-2435, ext. 2436, both of Liberty, or Don Constantine,
Senior VP of Missouri Credit Union System, 314-542-0555
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