NEW YORK, Aug. 7 /PRNewswire/ -- Today Playboy.com, the wholly owned
subsidiary of Playboy Enterprises, Inc. (NYSE: PLA), launches
PlayboyRacingUSA.com, an online wagering site for pari-mutuel horseracing, at
http://PlayboyRacingUSA.com . Playboy became the first major global brand
to launch online gaming operations in May, when it introduced
PlayboySportsBook.com, an international sports wagering site. Both are part
of Playboy.com's newest venture, Playboy Internet Gaming
http://PlayboyGaming.com , designed to bring a world-renowned brand to
online gaming, and provide consumers with a safe and trustworthy environment
for Playboy-branded play-for-pay and play-for-fun entertainment.
PlayboyRacingUSA.com offers non-stop betting action on top thoroughbred
and harness racing events in North America in an easy-to-use environment.
Visitors can make win, place, show and exotic bets (in US$) through their
personal and secure Playboy wagering accounts, with cash payoffs deposited
directly into the same account. The site helps to make picking the winner
easier by offering an array of interactive tools and resources, including
real-time odds and scratches, past performance programs, plus a special free
feature called The Virtual Stable(TM). The Virtual Stable allows bettors to
follow thoroughbreds and American quarter horses racing at tracks in North
America by creating a list of "Horses to Watch." Any time horses are
running in a race, bettors receive personalized e-mail including the horse's
name, track, date, race number, distance, surface, the jockey, date of the
horse's last race, recent workouts, and more. Bettors can also fill out
their personal comments on each horse, which will be included with the email
alert.
Deanna, the Playboy Betting Bunny (and Playboy magazine's Miss May 1998),
dressed in the classic Playboy Bunny Costume, serves as the hostess for
Playboy.com's online wagering sites. She will be featured in video segments
highlighting major betting events, as well as welcoming users to the sites.
Establishing an account is safe and easy. PlayboyRacingUSA.com enables
consumers to fund their accounts using the method with which they are most
comfortable by accepting Diners Club, Discover, JCB, MasterCard and Visa, as
well as debit cards and checks. Customer service is available via e-mail,
telephone and fax beginning at 11:30 a.m./ET, and available through 11:30
p.m./ET, or as long as bets for the day are being accepted (whichever occurs
latest). The site has safeguards to prevent accepting bets from states and
jurisdictions where online pari-mutuel wagering is prohibited.
"PlayboyRacingUSA.com brings the best horseracing events direct to
consumers with Playboy sophistication and style," said Paul Kallis, executive
vice president and managing director of Playboy.com Internet Gaming. "Playboy
is a brand consumers have known and trusted for nearly 50 years and in the
online gaming arena, that kind of longevity is hard to find. Bettors can
feel secure and comfortable wagering on the site, allowing them to focus on
having a great time."
Wagering through PlayboyRacingUSA.com occurs through the licensed
operations of eBetUSA.com, Inc. eBetUSA.com is the licensed online pari-mutuel
platform for Penn National Gaming, Inc.'s (Nasdaq: PENN) wholly owned
subsidiaries, and is licensed and operated in Pennsylvania.
About PlayboyRacingUSA.com
PlayboyRacingUSA.com is a part of the Playboy.com network of sites.
Playboy.com, Inc., a wholly owned subsidiary of Playboy Enterprises, Inc.
(NYSE: PLA), an international multimedia entertainment company; is the #1
lifestyle and entertainment destination Web site for men. Playboy.com
operates Playboy-branded Web sites targeting the entertainment and lifestyle
interests of young men, including: Playboy.com ( http://www.playboy.com ), an
advertising and e-commerce-supported Web site that offers a range of
entertainment, information and e-commerce; Playboy Cyber Club
( http://cyber.playboy.com ), a members-only subscription site featuring
premium Playboy content and exclusive online events; the Playboy Store
( http://www.playboystore.com ), which sells Playboy-branded products; and
Playboy Auctions ( http://auctions.playboy.com ), which auctions
Playboy-branded merchandise and admission to exclusive Playboy events and
allows fans to auction their own Playboy memorabilia and collectibles.
Playboy.com also operates SpiceTV.com ( http://www.SpiceTV.com ), a site
featuring premium adult entertainment under the Spice brand. Playboy.com
has added an Internet Gaming division, which currently operates
PlayboySportsBook.com, an online fixed odds sports wagering site; and
PlayboyRacingUSA.com, an online wagering site for pari-mutuel horseracing.
SOURCE Playboy.com
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Related links:
http://PlayboyRacingUSA.com
CONTACT:
Investors, Martha Lindeman, +1-312-373-2430,
or Media, Laura Sigman, +1-212-261-5019, both for Playboy.com, or
Leah Karliner of Playboy Enterprises, Inc., +1-212-261-5000 ext.
3165
NOTE TO EDITORS: High-resolution jpeg images of Deanna, the
Playboy Betting Bunny, are available at:
http://www.playboy.com/promo/bettingbunny
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