Brand Protection Premiere Service Provides Scalable Support for Two of the
World's Most Popular Sporting Events Organized this Century
SAN FRANCISCO and LONDON, Aug. 7 /PRNewswire/ -- MarkMonitor(R), the
leader in online corporate identity protection, today announced an alliance
with London-based Sports Marketing Surveys through which the two companies
teamed to protect sponsors' brands online for the FIFA World Cup and
Olympic Winter Games events in 2006. Most recently designated by the
Federation Internationale de Football Association (FIFA) to help ensure the
protection of its brands across global print, broadcast and online media,
Sports Marketing Surveys leveraged MarkMonitor's comprehensive Brand
Protection Premiere(TM) services to combat online brand abuse and
unauthorized video streaming.
The 2006 FIFA World Cup presented organizers with a significant
challenge to protect the investments of sponsors from the unlicensed use of
logos, branding and trademarks or other false claims of affiliation. Tasked
with this undertaking, Sports Marketing Surveys chose MarkMonitor's Brand
Protection Premiere managed service to rapidly and continuously find,
uncover and report online brand abuse.
"With the enormous popularity of the Olympic Winter Games and the FIFA
World Cup amid the near limitless expanse of the Internet, we needed an
ally with a proven solution to help us better combat online brand abuse and
unauthorized moving image displays without exhausting our resources," said
Stephen Proctor, managing director, Sports Marketing Surveys. "MarkMonitor
delivers a solution that is tailor-fit for our needs and provides deep
expertise when we need it."
Highly valued brands are particularly susceptible to trademark
infringement, unauthorized use of logos, and false claims of affiliation --
all of which can dilute brand equity. Using MarkMonitor's Brand Protection
Premiere, Sports Marketing Surveys enables clients to quickly respond to
domain and trademark infringement using an integrated workflow system,
including automated "Cease and Desist" letters and other communications.
"Large organizations, commercial rights holders and major events like
the FIFA World Cup need not feel helpless against opportunistic or
malicious acts against their valuable brands," said Chris Bounds, CEO of
MarkMonitor. "We're proud to have been selected by Sports Marketing Surveys
to extend their compliance monitoring services to the Internet, and we look
forward to working with them on a range of major worldwide events covered
by our agreement."
About Sports Marketing Surveys
Sports Marketing Surveys Ltd. is the world's leading sponsorship and
sports research agency. Established in 1984, Sports Marketing Surveys is
entirely independent with over 20 years experience in the industry. The
company has its headquarters in the UK and through its network of
international offices, provides multi-country research and compliance
management services to sponsors, rights holders, federations, sports goods
manufacturers and those wanting information on the industry. For more
information, visit http://www.sportsmarketingsurveys.com .
About MarkMonitor
MarkMonitor is the global leader in delivering comprehensive online
corporate identity protection services, Making the Internet Safe for
Business(TM). MarkMonitor's integrated Brand and Fraud Protection(TM)
platform provides full life-cycle management, including its Early Warning
System(TM), as well as real-time detection, and investigation and response,
to a wide and growing list of identity-based online security problems faced
by corporations today. These solutions are enabled by a comprehensive brand
and fraud intelligence network that monitors for inappropriate or
fraudulent use of a corporate name or identity anywhere in the Internet,
including web sites, search engines, major email systems, domain name
systems, registries, message boards, blogs, chat rooms, and auctions. For
more information, visit http://www.markmonitor.com .
SOURCE MarkMonitor
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Related links:
http://www.markmonitor.com
http://www.sportsmarketingsurveys.com
CONTACT:
Erick Mott of MarkMonitor, +1-415-278-8412,
erick.mott@markmonitor.com; or Eric Sokolsky of Weber Shandwick
for MarkMonitor, +1-212-445-8081, esokolsky@webershandwick.com
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