SAN FRANCISCO, Aug. 9 /PRNewswire/ -- Childcare centers in the Bay Area
and in Arlington, Texas are looking to score big in the upcoming NFL season
with high-powered offense from the Raiders, 49ers, and Cowboys. Thanks to
Providian Financial Corporation (NYSE: PVN) and its Providian Cares community
giving efforts, childcare centers in those areas will receive donations from
the Company when the three teams move the football. Every touchdown by the
Raiders and 49ers and every passing yard by the Cowboys will mean dollars from
Providian for these childcare centers.
Through "Touchdowns for Tots," a program Providian Cares successfully
introduced last season in partnership with the Oakland Raiders; the Lakeshore
Children's Center in Oakland will receive $500 for every Raider touchdown
during regular season play. The program was expanded this year to include the
rival 49ers across the Bay -- whose every touchdown this year will provide
$500 for the Frandelja Enrichment Center in San Francisco. In Arlington,
Texas, through a new effort called "Putting Kids Yards Ahead," Providian Cares
will donate $5 to the YWCA Development Center there for every passing yard the
Cowboys rack up. A 300-yard passing game, for example, translates to $1,500
for the Arlington-based center. Last year, the program generated $40,000 from
Providian for the Harriet Tubman Early Childhood Center in Oakland.
"Given the offensive achievements of these teams, we expect the kids to
score big in all three cities," said Jim Wunderman, senior vice president for
Corporate Affairs for Providian. "Each of these teams is capable of exploding
offensively. We'll be rooting hard for touchdowns and long bombs from these
teams all year."
Over the years, Providian Cares has funded more than 800 community
programs with a special emphasis on childcare. The touchdown and passing
yardage programs conducted jointly with the three NFL teams will generate
funds for childcare centers in areas where Providian's employees live and
work.
Throughout the upcoming pro football season, radio broadcasters will
acknowledge Providian's $500 contribution on-air each time the 49ers or
Raiders reach the endzone. Dallas Cowboys radio broadcasters will read a
15-second public service spot acknowledging Providian's contribution through
the passing yardage program. Additional public service announcements
featuring player-spokesmen Tim Brown of the Raiders, Ray Brown of the 49ers
and Tony Banks of the Cowboys -- along with parents whose children attend the
centers -- will also air during the games. Providian will present checks to
the centers when the regular season ends in December and player-spokesmen are
scheduled to visit with the children at the respective centers.
About Providian Financial
Providian (http://www.providian.com) is part of another winning proposition. The
Company was named winner of the 2001 Rochester Institute of Technology/USA
Today Quality Cup for excellence in customer service. The San Francisco-based
company is a leading provider of lending and deposit products to customers
throughout the United States, and offers credit cards and deposit products in
the U.K. and Argentina. Providian Financial has also been named one of
America's Most Admired Companies in a survey by Fortune magazine, one of the
nation's top financial institutions by U.S. Banker magazine, and one of the
most technologically innovative companies in the U.S. by Information Week
magazine. The company has more than $36 billion in assets under management
and nearly 18 million customer accounts.
SOURCE Providian Financial Corporation
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Related links:
http://www.providian.com
CONTACT:
Laurel K. Munson of Providian Financial
Corporation, +1-415-278-4770, or laurel_munson@providian.com
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