Top-Rated Television Program Comes To Movie Screens And Participating
BURGER KING(R) Restaurants With A Series of Collectible Toys
MIAMI, Aug. 9 /PRNewswire/ -- This fall, kids everywhere are invited to
"unlock the magic" of YU-GI-OH! THE MOVIE, as participating BURGER KING(R)
restaurants get into the action with a series of collectible toys and BURGER
KING exclusive collect-and-connect puzzle tiles. For five weeks beginning
August 9, 2004, 20 pull-back mystical monster toys, inspired by the new film
YU-GI-OH! THE MOVIE, in theaters August 13, 2004, will be available in Kids
Meals at participating BURGER KING restaurants nationwide, while supplies
last.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO)
"We are very excited to be working with Warner Bros. Pictures and 4Kids
Entertainment to bring the spirit of the Yu-Gi-Oh! film into our restaurants,"
said Brian Gies, vice president, Marketing Impact, Burger King Corporation.
"Yu-Gi-Oh! has captured the imagination of kids all over the world by using
his magical powers to save the day. Yu-Gi-Oh! is the 'king of games,' and with
20 pull-back toys and 100 different puzzle tiles, kids can collect and connect
them all."
There are 20 YU-GI-OH! THE MOVIE toys, -- one per kid's meal -- each
packed in a five-piece pyramid-shaped puzzle. It's discovering the mystery of
the pyramid that's half the fun, as kids will not know which monster they have
received until they separate the pieces of the puzzle.
The Quest To Collect Them All
The collection features 20 different pull-back monster toys that kids can
collect. Each monster toy comes inside five interlocking puzzle pieces that
they can connect. Each puzzle piece is designed with the likeness of one of
the different mystical monsters for a total of 100 monsters. The puzzle pieces
come in four metallic colors -- gold, silver, pewter and bronze -- so that
kids can mix and match all of the interlocking pieces to create their own
puzzle.
The YU-GI-OH! Phenomenon
YU-GI-OH!, which made its U.S. television debut on KIDS' WB! in September
2001, continues to rank as one of the leading children's shows, airing on
KIDS' WB! and Cartoon Network. Beginning in Japan as a manga (comic book)
title in 1996, YU-GI-OH! has grown into a global kids' entertainment brand.
More than 50 countries worldwide air YU-GI-OH!, including the U.K., France,
Germany, Italy, Australia and Mexico.
Based on the trading card game and television series phenomenon, YU-GI-OH!
THE MOVIE is the story of Yugi, a boy captivated by the card game sweeping the
nation. But there's more to the game than meets the eye, for it contains
ancient mystical energies that can change the course of history! Deep below
the sands of Egypt, an old evil has awakened. Anubis, who was defeated
centuries ago has returned for revenge to destroy Yami Yugi and take over the
world! Can Yugi and friends conquer their most powerful foe yet before the
planet is buried in the sands of time?
YU-GI-OH! THE MOVIE will be released on August 13, 2004 by Warner Bros.
Pictures, a Warner Bros Entertainment Company.
About 4Kids Entertainment
Headquartered in New York City with international offices in London, 4Kids
Entertainment, Inc. (NYSE: KDE) is a global provider of children's
entertainment and merchandise licensing. 4Kids, through its wholly owned
subsidiaries, provides domestic and international merchandise licensing;
television, film, music and home video production and distribution; media
planning and buying; product development; and Web site development. For
further information, please visit the company's Web site at
http://www.4KidsEntertainment.com .
About Burger King Corporation
Our vision: We proudly serve the best burgers in the business, plus a
variety of real, authentic foods ... all freshly prepared ... just the way
you want it.
The BURGER KING system operates more than 11,220 restaurants in all 50
states and in 60 countries and territories around the world. Ninety-one
percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com.
SOURCE Burger King Corporation
 back to top
Related links:
http://www.burgerking.com
http://www.4KidsEntertainment.com
Company News On-Call:
http://www.prnewswire.com/comp/124650.html
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Laina Kawass, Burger King Corporation,
+1-305-378-7277
|
