Approximately 80 Percent of VON Attendees Play Key Roles in Their Company's
Purchasing
BEVERLY, Mass., Aug. 9 /PRNewswire/ -- pulvermedia(TM) today announced
survey data for the VON community detailing their anticipated spending
levels for IP communications products and services. Surveys involving more
than 3,200 participants from the VON community this past spring indicate
that they plan to spend more than $27 billion on IP communications
technologies within the next twelve months. All surveys were conducted by
the independent research group, Savatar, Inc., which specializes in VoIP
industry research.
Now in its 10th year, Fall VON attracts the highest concentration of
decision-makers anywhere in the industry. Survey data suggests that more
than 80% of the attendee base has purchasing authority. Almost 50 percent
of the Fall VON attendees feature C-level, general manager, or
director-level titles. This attendee profile also includes a 30 percent
technical demographic, who evaluate and recommend technologies and
services. According to Savatar's research, VON events have also achieved a
high level of attendee loyalty, with 84 percent of respondents stipulating
that VON is the only event they plan to attend this year, and 98 percent
selecting VON as the event best suited to meet their needs.
When asked what products or services VON attendees are interested in
purchasing over the next 12 months, the following categories received the
most interest:
* VoIP Equipment: 83%
* Communications & Services: 69%
* Network Infrastructure: 60%
* Video Products & Services: 42%
* Service Provider Offerings: 40%
* And Back Office Support Systems: 20%
"The independent research illustrates the fact that VON is not only the
buyer's event of choice in the IP communications space, but it's by far the
most influential, when it comes to meeting partners, finding qualified
prospects, and conducting business," said Glenn Gaudet, Chief Marketing
Officer for pulvermedia. "Responses indicating that 84-percent of VON
attendees do not feel the need to participate in other events validate our
belief that VON is the best -- and in some cases, the only -- meeting place
to find the most influential buyers and decision makers in the IP
communications market."
The 10th annual Fall VON will host a record number of attendees,
exhibitors and speakers throughout the four-day event, providing the most
comprehensive forum available to learn about the latest technologies, best
practices and the advances being made in the converging communications
industry. The Fall VON Expo opens on Tuesday, Sept. 12th at 10:00 AM. To
register for Fall 2006 VON, please visit
https://secure.pulver.com/von/register.html . Members of the media can
obtain media credentials by contacting todd@pulver.com . To get information
about exhibiting at Fall 2006 VON, please contact
christopher.erb@pulvermedia.com .
About pulvermedia:
pulvermedia is the leading integrated media company, building
communities and providing ready marketplace access through its unparalleled
blend of trade shows, publications, web channels, and progressive
cutting-edge media. And as the foremost integrated media company,
pulvermedia is ideally poised to deliver a vast range of messages to a wide
variety of audiences, including technology buyers and sellers, government
regulators, industry analysts, luminaries, pundits and bloggers. For more
information, please visit http://www.pulvermedia.com .
Contact: Todd Keefe
pulvermedia
617-262-1968
todd@pulver.com
SOURCE pulvermedia
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Related links:
http://www.pulvermedia.com
http://www.pulver.com/von
CONTACT:
Todd Keefe of pulvermedia, +1-617-262-1968,
or todd@pulver.com
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