Promotion Celebrates Launch of First Choose Your Own Adventure(R) DVD
CHICAGO, Aug. 10 /PRNewswire/ -- Choose Your Own Adventure(R)(CYOA),
one of the most popular children's book series of all time, which puts kids
in control of the story, launches an interactive DVD series based on the
same name. Now, viewers use the DVD remote control to choose from 11
different storylines. To help celebrate the launch, Quaker Life Cereal
gives the whole family a chance to 'taste' adventure with the first CYOA
DVD, The Abominable Snowman. The celebrity voice cast includes Felicity
Huffman, William H. Macy, Frankie Muniz, Mark Hamill, and Lacey Chabert.
"Kids and adults have been sharing the love of Life Cereal for more
than 40 years. Now, the whole family can enjoy the taste adventure of Life
along with the interactive adventures of the new DVD, which makes this
partnership such a great fit," said Regan Ebert, Vice President of
Marketing for Quaker Foods.
The Abominable Snowman DVD chronicles the adventure of three daring
siblings who travel to the Himalayas to find their missing uncle. Along the
way, the children encounter a mythical Yeti who enjoys eating Life Cereal.
Even Yeti like the delicious lightly sweetened great taste of Life Cereal!
The Abominable Snowman will be featured on 18 million boxes of Original
Life, Cinnamon Life and Honey Graham Life with a $3.00 rebate toward the
DVD when you buy Life Cereal from August - November 2006.
In addition, http://www.lifecereal.com features interactive activities
for kids, including an interactive country quiz, printable coloring pages
and maze activity sheet as well as an online sweepstakes to win more than
400 prizes. One grand prize winner will designate a child ages 3 - 11 have
his/her image appear in the next animated Choose Your Own Adventure(R)
movie and enjoy a year's supply of Life Cereal.
Quaker Life Cereal is available in four varieties: Original Life,
Cinnamon Life, Honey Graham Life and Vanilla Yogurt Crunch -- all are made
with whole grain Quaker oats and provide nine essential vitamins and
minerals, including calcium, iron and several B vitamins. Nutrition experts
agree that both kids and adults need to fit more whole grains and fiber
into the diet. Currently, more than 90 percent of Americans fail to consume
the recommended amount of whole grains or fiber.
Since its launch in 1961, Life Cereal has grown into one of the largest
brands in the cereal aisle. Its legendary "Mikey" commercial, which aired
from 1972 until 1984, was one of the longest-running commercials of all
time and made the brand a household name. For more information on Life,
visit http://www.lifecereal.com .
ABOUT QUAKER OATS
In 1997, the U.S. Food and Drug Administration granted the first food-
specific health claim to Quaker Oats for soluble fiber in oats and its
heart- health benefits. The Quaker Oats Company, headquartered in Chicago,
is a unit of PepsiCo, Inc., one of the world's largest consumer packaged
good companies. Quaker's brands include Quaker Oatmeal, Cap'n Crunch and
Life cereals, Rice-A- Roni and Near East side dishes and Aunt Jemima
pancake mixes and syrups. For more information, please visit
http://www.quakeroats.com .
ABOUT LEAN FORWARD MEDIA
Lean Forward Media is a high-growth company dedicated to creating high-
quality content that entertains, engages and educates. Lean Forward Media
is the exclusive home entertainment licensee of Choose Your Own
Adventure(R), a best-selling book series that sold over 250 millions
copies. Choose Your Own Adventure(R) is a Registered Trademark of ChooseCo
LLC. Lean Forward Media uses innovative interactive technology to develop
and produce the breakthrough interactive DVD, Choose Your Own Adventure(R),
The Abominable Snowman, a movie that puts the viewer in control of the
story. Lean Forward Media is producing a series of Choose Your Own
Adventure(R) movies, and will debut The Lost Jewels in 2007 and Mystery of
the Maya in 2008. The company is headquartered in Beverly Hills,
California, and can be found on the web at http://www.leanforwardmedia.com
.
SOURCE Quaker Foods
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Related links:
http://www.quakeroats.com
http://www.leanforwardmedia.com http://www.lifecereal.com
CONTACT:
Candace Mueller of Quaker Foods,
+1-312-821-2709, candace_mueller@quakeroats.com
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