Powerful, New Data Extraction and Transformation Component of
Red Brick DecisionScape Delivers Rapid Generation of Data
Warehouses for Analytic Applications
SAN FRANCISCO, Aug. 12 /PRNewswire/ -- Red Brick(R) Systems, Inc.
(Nasdaq: REDB), The Data Warehouse Company(R), today announced the
availability of Red Brick Formation(TM) 1.3, the newest addition to Red Brick
DecisionScape(SM) that is designed to provide dynamic and scalable data
extraction, transformation and movement capabilities in data warehousing and
analytic application environments.
Red Brick Formation enables analytic application designers and information
technologists to quickly and easily create, manage and evolve complex data
integration routines. These features enable companies to adapt information
flow to match changing business processes and decision-makers' needs. Red
Brick Formation is designed to load and transform production-scale data sets
among data warehouses and data marts of any size running on Windows(R) NT(R)
or UNIX.
The combination of Red Brick Formation with Red Brick Warehouse, Red
Brick's relational database designed specifically for data warehousing,
provides a superior base for building and deploying decision support projects
and analytic applications. These products are integrated in the comprehensive
Red Brick DecisionScape environment of products, services, methodology and
partnerships for successful decision support solutions.
"A highly volatile and critical point in the evolution of a decision
support project is when data is gathered, cleansed, transformed and moved
among target data warehouses or data marts," said Paul Rodwick, vice president
of Marketing at Red Brick. "We recognized that an extraction and
transformation tool with the power and performance of Red Brick Formation
would help customers speed initial data warehouse deployment. But even more
valuable is Red Brick Formation's ability to simply and flexibly manage
evolving data and its structure whenever business changes--in other words, all
the time."
Sapphire Software Inc. Lauds Red Brick Formation
Sapphire Software develops and markets a number of software products and
consulting services for the semiconductor industry, networking industry and
SAP customers. Sapphire Software evaluated Red Brick Formation as a tool to
extract and transform SAP data and load it into Red Brick data warehouses for
high-performance analysis.
"We are very impressed with Red Brick Formation's intuitiveness and
openness as we create solutions to enable analysis for SAP customers," said
Sriram Ramani, president at Sapphire Software. "One of the key requirements
we had in selecting a data extraction and transformation tool was its ability
to take advantage of custom code we had already created. Red Brick
Formation's operators have built-in functionality to do this for us. As well,
Formation is easy to use and has a seamless integration with Red Brick
Warehouse's loader, which makes the transformation process quick and reliable.
It also enables us to help our customers quickly take advantage of their
growing business information."
Red Brick Formation Product Features
Red Brick Formation substantially reduces the time and difficulty inherent
in building and maintaining very large data warehouses and analytic data
stores. Red Brick Formation provides an intuitive, visual environment for
developing and reusing complex, multi-source, multi-target transformation
routines. Red Brick Formation processes data in a single pass using
intelligent parallelization for maximum throughput. Its built-in
transformation operators eliminate the need to write custom code which would
be costly to create and maintain.
Red Brick Formation consists of a single, integrated, client-server
application, which includes Red Brick Formation Architect(TM) and Red Brick
Formation Flow Engine(TM).
* Red Brick Formation Architect-a visual tool to design, evolve and
generate data integration jobs
Red Brick Formation Architect, using a familiar Windows interface, enables
designers to visually define end-to-end, complex data integration processes by
drawing data flow diagrams that capture business rules. Data definitions may
be custom or imported from industry standard sources. Designers may choose
from more than 200 pre-defined transformation and logic functions such as
"duplicate deletion" and "householding." Designers may also develop custom
transformations or call out to third-party programs for specialized tasks.
Built-in and custom operators may be combined to solve the most challenging
data preparation problems among multiple sources and multiple targets.
Once a data integration job has been defined, the designer specifies the
run-time environment and allocates resources. The data integration job may
then be deployed to any Windows NT or UNIX computer running a Red Brick
Formation Flow Engine.
* Red Brick Formation Flow Engine-executes the data integration jobs
Red Brick Formation Flow Engine is a server-based component that executes
the data integration jobs created using Red Brick Formation Architect. It
combines the pre-built operators with custom logic and manages job execution.
The Red Brick Formation Flow Engine handles large data volumes using a
"one-pass" architecture that automatically takes advantage of parallelism in
multi-processor machines.
Pricing and Availability
Red Brick Formation version 1.3 is available for orders and will ship
within 30 days. Red Brick Formation consists of Red Brick Formation Architect
and Red Brick Formation Flow Engine. Pricing for Red Brick Formation
Architect begins at US$7,500 per seat. Pricing for Red Brick Formation Flow
Engine begins at US$50,000 for Windows NT and at US$100,000 for UNIX
platforms, and is based on system configuration. Red Brick Formation Flow
Engine is initially available and supported on Windows NT, Sun Solaris and HP-
UX, with IBM AIX and Digital UNIX to follow shortly. Pricing is in U.S.
dollars and applies to the United States and Canada only.
Red Brick Formation can be purchased directly from Red Brick or through
authorized Red Brick application solutions providers, system integrators,
consulting partners and distributors worldwide. Red Brick also has joint
marketing and licensing agreements with several hardware manufacturers.
Information can be obtained through Red Brick Systems' direct sales offices in
the United States and United Kingdom, or by calling 800-777-2585 in the U.S.,
or 44-171-290-8373 in the U.K.
About Red Brick
Red Brick Systems, Inc. is a premier provider of data warehousing
solutions. Through Red Brick DecisionScape, a comprehensive, integrated
environment of products, services, methodology and partnerships, Red Brick
helps its customers and partners improve the quality, speed and accuracy of
their business decision-making. Red Brick's leading expertise and innovative,
server-integrated technology deliver scalable decision support solutions for
data warehousing, data marts, OLAP and data mining.
Information about Red Brick is available on the World Wide Web at
http://www.redbrick.com. News releases and corporate background information may also
be retrieved by fax. For an index of available materials, please call
800-758-5804, and enter PIN #105756.
Red Brick, the Red Brick logo, and The Data Warehouse Company are
registered trademarks, Red Brick DecisionScape is a service mark and
trademark, and Red Brick Formation, Red Brick Formation Architect and Red
Brick Formation Flow Engine are trademarks of Red Brick Systems, Inc. All
other trademarks and registered trademarks are acknowledged as the property of
their respective owners.
SOURCE Red Brick Systems, Inc.
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Related links: http://www.redbrick.com
Company News On-Call: http://www.prnewswire.com or fax, 800-758-5804, ext. 105756
CONTACT: Carolyn Hughes of Red Brick Systems, Inc., 408-399-7216, chughes@redbrick.com
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