-- Additional Patent Secures Catalina Marketing's Proprietary
Loyalty Solutions --
ST. PETERSBURG, Fla., Aug. 12 /PRNewswire-FirstCall/ --
Catalina Marketing Corporation (NYSE: POS), the global leader in one-to-one
marketing, announced today that the organization has been issued US patent
#6,424,949, "Method and System for Selective Incentive Point-Of-Sale Marketing
in Response to Customer Shopping Histories," by the United States Patent and
Trademark Office. The patent involves the delivery of consumer promotions
based on shoppers' historical purchase data. This patent is number 21 in a
series of patents acquired from the Deaton portfolio.
The Deaton patent portfolio protects a variety of methodologies and
systems for delivering promotional communications based on historical data.
These methodologies and systems range from data processing and analysis to the
delivery of consumer promotions primarily at the point of sale.
"As an early pioneer in processing and delivering targeted promotions
based on historical purchase data, this new patent validates Catalina
Marketing's leadership role in providing loyalty marketing services for our
manufacturer and retail clients," said Dan Granger, Chief Executive Officer
and Chairman of the Board for Catalina Marketing. "We have a corporate
commitment to develop new ideas, and to create and actively defend our
patented intellectual property acquired through this process. Our continuing
goal is to develop creative business applications which further strengthen
these proprietary intellectual property assets."
Catalina Marketing's entire patent portfolio includes 49 issued US
patents, a large number of pending US and foreign patent applications, and
more than 100 foreign issued patents.
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of strategic targeted
marketing solutions for consumer goods companies and retailers. The targeted
marketing services of the company are provided by interrelated operating
groups that strive to influence purchase behavior of consumers wherever and
whenever they make purchase decisions. Through these operating groups,
Catalina Marketing Corporation is able to reach consumers internationally and
domestically -- in-store, using incentives, loyalty programs, sampling and
advertising messages; at-home, through direct mailings; and online.
Personally-identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, will not be sold or
given to any outside party without the express permission of the consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catmktg.com
CONTACT:
Rachel Keener, Catalina Marketing
Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com
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