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Craft Animations and Gamecaster(R) Announce Strategic Relationship

 Craft Camera Tools with Customized Interface to be Available for GCS3(TM)
                                   Users

    LOS ANGELES, Aug. 12 /PRNewswire/ -- Craft Animations and Gamecaster
announced today at the SIGGRAPH 2008 conference on computer graphics and
interactive techniques that the companies have entered into a strategic
relationship to make Craft Camera Tools, a suite of 3D animation plug-ins
for Autodesk(R) Maya, compatible with Gamecaster's GCS3 virtual camera
control technology in the fall of 2008.

    The patented GCS3 virtual camera control is a replica of a real-world
video camera. However, the GCS3 viewfinder does not display the real world
but a virtual world generated by a computer. Using the GCS3, camera
operators are able to use the same skills and methods of controlling a real
camera to smoothly pan, tilt, truck, crane, and zoom the lens of a virtual
camera within a virtual environment created with Autodesk Maya(R) or video
game engines.

    The GCS3 enhances the production process of 3D animation by enabling
digital layout artists to overcome current limitations and workflow issues,
and produce cinematic live action-style shots in real-time with the
precision and fluidity that a real camera operated by a human camera person
offers.

    In connection with the strategic relationship, Craft Animations is
developing for Gamecaster an exclusive GCS3 pre-rigged camera system which
will tell the Craft Camera Tools how to arrange, represent and configure
its set of plug-ins as one single plug-in, with its own customized
interface available exclusively to GCS3 users.

    "Gamecaster and Craft Animations have been thinking along similar lines
all along," said Deborah Lygonis, CEO of Craft Animations. "Whereas we at
Craft have been focusing exclusively on software, Gamecaster has been
focusing on amazing hardware that gives users some fantastic new
possibilities. I am convinced that together we will revolutionize the way
motion picture pre-visualization, visual effects, 3D animation, and video
game cinematics are produced."

    "Craft Animations is enhancing the way 3D animators and game developers
think and work," said David MacIntosh, CEO of Gamecaster. "We at Gamecaster
are excited to join forces with Craft Animations and integrate the
outstanding Craft Camera Tools software with a customized and exclusive
interface with our GCS3 hardware so that users can produce better content
quicker and more affordably."

    About Craft Animations -- Speed Animation(TM) and Desktop Mocap(TM)

    Craft Animations(TM) AB develops and markets Craft Director Tools, a
series of plug-ins for Autodesk's 3ds Max and Maya. Craft's software is
used by customers as diverse as Columbia Pictures, Toyota, Lockheed Martin
and Johns Hopkins University. Craft Director Tools help users create
process-driven animation, popularly referred to as 'desktop mocap'. This
ground-breaking technology, based on cutting edge Swedish Research results
into neural networking, artificial intelligence and autonomous control
systems, gives users manual control of cameras directly inside the
viewport. Through a wide range of specific methods, users can make the 3D
cameras behave and look like real-world cameras, adding shakes and jitters
that resemble hand-held cameras, adding over-compensation, manual-focus and
zoom plus an organic, human element throughout.
http://www.craftanimations.com

    About Gamecaster

    Gamecaster, Inc., headquartered in San Diego, California, is a
designer, manufacturer and supplier of virtual camera control technology
for the film, television and video game industries, and an organizer and
producer of video game tournaments and related television programs for
broadcast worldwide in multiple media. http://www.gamecaster.com

    The GCS3 device, system and method of use are protected by the United
States Patent No. 7,403,220; Taiwanese Patent No. I-280786; and patents
pending in other countries.

    To request licensing information for the GCS3, email
GCS3@gamecaster.com

    The statements contained in this press release that are not historical
facts are "forward-looking statements."


Contact: David MacIntosh President and CEO Gamecaster, Inc. (619) 261-4263 dmacintosh@gamecaster.com Deborah Lygonis CEO Craft Animations +46 31 772 8086 deborah.lygonis@craftanimations.com
SOURCE Gamecaster; Craft Animations




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Related links:
  • http://www.gamecaster.com
  • http://www.craftanimations.com
    CONTACT:
    David MacIntosh, President and CEO of
    Gamecaster, Inc., +1-619-261-4263, dmacintosh@gamecaster.com; or
    Deborah Lygonis, CEO of Craft Animations, +46 31 772 8086,
    deborah.lygonis@craftanimations.com