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Bull Run Corporation Announces Change in Independent Accountants

    ATLANTA, Aug. 14 /PRNewswire/ -- Bull Run Corporation (Nasdaq: BULL) today
announced that it has dismissed Ernst & Young LLP and hired
PricewaterhouseCoopers LLP as its independent accountants.  As previously
announced earlier this year, Bull Run's subsidiary, Host Communications, Inc.,
discovered material errors in the audited financial statements of Universal
Sports America, Inc., a company acquired by Bull Run in December 1999.  Ernst
& Young LLP had audited the financial statements of Universal since 1997.
    Bull Run, through Host Communications, provides affinity, multimedia,
promotional and event management services to universities, athletic
conferences, associations and corporations.  Bull Run also has significant
investments in Gray Communications Systems, Inc., an owner and operator of
13 television stations and four newspapers; Rawlings Sporting Goods Company,
Inc., a leading supplier of team sports equipment in North America; iHigh
Inc., a marketing company focused on high school students; and Sarkes Tarzian,
Inc., an owner and operator of two television stations and four radio
stations.



SOURCE Bull Run Corporation




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Related links:
  • http://www.bullruncorp.com
    CONTACT:
    Robert S. Prather, Jr., President & Chief
    Executive Officer, +1-404-266-8333, or Frederick J. Erickson,
    VP-Finance and Chief Financial Officer, +1-704-602-3107, both of
    Bull Run Corporation