Version 3.0 Allows for Simple, Real-Time Updating of Components Within
Interactive 3D Environments
LOS ANGELES, Calif., Aug. 14 /PRNewswire/ -- RichFX Inc. today at SIGGRAPH
2001 announced the launch of RichFX Version 3.0, the latest advancement of its
pioneering technology platform for 3D Video Graphics Technology. RichFX
technology combines the strengths of streaming video with the flexibility of
3D graphics to create a powerful emotional and interactive experience online,
regardless of Internet connection speed.
Tal Kerret, CEO and Co-Founder of RichFX, said, "RichFX Version 3.0 allows
users to simply update and enhance components within a 3D Environment to
create an even more engaging, dynamic experience for the end user. With
Version 3.0, RichFX Environments(TM) can even be customized automatically for
each visitor. Version 3.0 also makes it easier than ever for our clients to
begin enabling their sites with RichFX technology using standard content
creation tools and standard HTTP servers."
RichFX Version 3.0 advancements all work while maintaining a continuous
user experience over low bit-rate connections such as 56K dial-up modems.
These advancements enable users to:
-- Dynamically configure and update both 3D and 2D representations of
products within a 3D Environment. For example, if a product in a 3D
shopping Environment sells out, Version 3.0 can automatically replace
it with another appropriate product that is in stock.
-- Easily modify product displays or change in-store banners, posters or
other merchandising materials within a 3D Environment. This feature,
for example, streamlines the implementation of seasonal promotions and
makes it possible to custom-tailor Environments to individual visitors
based on previous purchases or other information.
-- Create and deliver single product presentations using a standard HTTP
server, eliminating the need for any customized server software. This
allows for the rapid adoption of RichFX-enabled objects onto a Web
site, which can later be integrated into a full 3D Video Graphics
Environment.
-- Use Version 3.0's 3D tools within Discreet's 3ds max(TM) and Version
3.0's 2D tools within Adobe(R) PhotoShop(R).
Tal Kerret said, "Our extensive research showed that consumers want
life-like online experiences that are always fresh and change to meet their
needs and desires. The substantial technological improvements in Version 3.0
are all designed to help content creators, e-tailers and other RichFX clients
more easily deliver that dynamic, personalized experience to end users. 3D
Video Graphics Technology is an exciting medium with a wide range of
applications for merchandising and many other fields."
Yair Mann, CTO and Co-Founder of RichFX said, "By offering content
creators the power to render rich media images with familiar tools like
Adobe(R) PhotoShop(R) and stream them over standard HTTP servers, RichFX has
lowered the barrier to entry for using its acclaimed 3D Video Graphics
Technology. Further, with its innovative dynamic inventory updating, Version
3.0 links the front-end to the back-end in a way that ensures the Environments
are easy to manage for merchandisers."
Customers interested in obtaining the new RichFX Version 3.0 should visit
http://www.richfx.com.
About RichFX
RichFX Inc. is the leader in 3D Video Graphics Technology, uniquely
combining the strengths of streaming video with the flexibility of 3D
graphics, to create an engaging and emotional interactive experience online
regardless of connection speed. RichFX patent-pending compression technology
creates video files up to 100 times smaller than the best-known video formats.
The RichFX platform is being used by leading e-tailers such as Neiman Marcus,
Coach, Estee Lauder, Reader's Digest and the Home Shopping Network to enhance
the visual communication of their product and build their brands online.
RichFX is funded by premier financial institutions, including Morgan Stanley
Dean Witter, Mellon Ventures and Deutsche Bank Alex Brown as well as Internet
leader RealNetworks(R), Inc. RichFX's partnership with RealNetworks enables
millions of unique registered RealPlayer(R) users access to content created
with RichFX technology.
RichFX is headquartered in New York City and has R&D offices in Tel Aviv.
Additional corporate and product information can be found at
http://www.richfx.com.
Contact:
Daniel Delson
Office contact#: 212-484-7747
SIGGRAPH contact#: 917-328-9337
ddelson@rlmnet.com
SOURCE RichFX Inc.
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Related links:
http://www.richfx.com.
http://www.siggraph.org/s2001
CONTACT:
Daniel Delson, Office, +1-212-484-7747, or
SIGGRAPH, +1-917-328-9337, or ddelson@rlmnet.com, for RichFX Inc.
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