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Maytag Corporation Forms New Appliance Services Business

   MAYTAG LOGO
Maytag Corporation is a leading producer of home and commercial appliances. Its products are sold to customers throughout North America and in international markets. (PRNewsFoto)[TC]
NEWTON, IA USA
    NEWTON, Iowa, Aug. 14 /PRNewswire-FirstCall/ -- Maytag Corporation
(NYSE: MYG) has formed a new business to create growth in home and commercial
services, with an initial focus on providing in-home consumer appliance
service.  Maytag Services will expand its existing capabilities of servicing
only Maytag brand appliances to the repair and maintenance of all major
appliance brands.
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20000505/MYGLOGO )
    "We are enthusiastic about the potential for this new business and the
extension of the Maytag name and reputation for dependability to an area
outside of manufacturing," said Ralph Hake, Maytag chairman and chief
executive officer.  "Service is a significant growth opportunity for the
company and the establishment of Maytag Services is expected to move the
organizational mission from being solely a provider for Maytag Appliances to
that of a growth-oriented services business."
    The creation by Maytag of a comprehensive appliance services company
follows recommendations from a special team, which studied the industry
situation and opportunities during the past year.  The team found that
conveniently scheduled, quality all-brand service by Maytag would be of value
to consumers seeking in-home appliance repair, improving the quality of the
consumer service experience.
    "With the changing marketplace, consumers today have fewer appliance
service options," said Steve Benton, vice president, Maytag Services.
"Maytag's brand and heritage create a unique opportunity to provide consumers
with a quality service alternative."
    In the past, the service division supported only the Maytag Appliances
business and company brands.  With today's announcement, the new company plans
to support all major brands in select markets, including a new agreement with
Samsung Electronics America, a leading electronics and home appliance
manufacturer with No. 1 global market share in microwave ovens.  The agreement
authorizes Maytag Services as a service center for warranty and
out-of-warranty service on unique Samsung appliances.  As the new company
grows, Maytag Services will seek other clients and comprehensive service
support relationships.
    "Samsung is committed to offering world-class service and support on its
award-winning and innovative Home Appliance products, which today includes a
full assortment of refrigerators, microwaves, and air conditioners," said John
Garrison, executive vice president/Digital Business, Digital Consumer
Electronics Division, Samsung Electronics North America. "We are pleased to
add Maytag Services to support our growing, valued customer base."
    "We are committed to innovation and finding new ways to grow revenue
opportunities for the company," Benton said.  "This is truly an expansion of
Maytag and we intend to invest in its development, obtaining the necessary
technology to run a best-in-class services business, and in hiring and
training technicians and support staff."
    Maytag Corporation is a leading producer of home and commercial
appliances.  Its products are sold to customers throughout North America and
in international markets.  The corporation's principal brands include Maytag,
Amana, Jenn-Air, Jade, Hoover and Dixie-Narco.

    Forward-Looking Statements:  Certain statements in this news release,
including any discussion of management expectations for future periods,
constitute "forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995.  Such forward-looking statements
involve known and unknown risks, uncertainties and other factors that may
cause actual results to differ materially from the future results expressed or
implied by those statements.  For a description of such factors, refer to
"Forward Looking Statements" in the Management's Discussion and Analysis
section of Maytag's Annual Report on Form 10-K for the year ended
December 31, 2002, and each quarter's 10-Q.


SOURCE Maytag Corporation




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    CONTACT:
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