Global Fitness Leader Taps MWW Group to Lead Media Relations, Internal
Communications, Franchise Relations and Brand Re-Positioning
EAST RUTHERFORD, N.J., Aug. 14 /PRNewswire/ -- MWW Group (http://www.mww.com),
one of the nation's top 10 public relations firms, today announced that it
has been retained by Gold's Gym International as the company's public
relations agency of record. A global leader in health and fitness for more
than 43 years, Gold's Gym has more than 620 locations in 43 states and 30
countries.
As agency of record, MWW Group will develop and implement a
multi-pronged national communications program including media relations,
internal communications, event marketing, partnership development and
franchise support.
"Gold's Gym is a great win for our firm, an iconic brand that is
synonymous with health and fitness, both in the United States and across
the world. We're excited to lend our counsel to help usher in an exciting
new chapter in the evolution of this storied brand," said Michael W.
Kempner, president and CEO of MWW Group.
"MWW Group will be a great partner to Gold's Gym," said Lisa Zoellner,
chief marketing officer at Gold's Gym International. "Their deep category
experience, wide breadth of expertise and passion for our brand were
evident from our very first conversations. We look forward to working with
them to bring the Gold's Gym experience to new audiences."
About Gold's Gym International
Established in Venice, Calif. in 1965, Gold's Gym is the largest co-ed
gym chain in the world with more than 620 locations in 43 states and 30
countries. Gold's Gym also operates online at http://www.goldsgym.com and
http://www.goldsgear.com. Gold's Gym offers the latest equipment and services,
including group exercise, personal training, cardiovascular equipment,
spinning, Pilates and yoga, while maintaining its core weight lifting
tradition. With nearly 3 million members worldwide, Gold's Gym continues to
change lives by helping people achieve their individual potential.
About MWW Group
MWW Group is one of the nation's top ten public relations agencies and
is known for its results-driven approach to public relations and "Aim High
... and Deliver" commitment to client service. For the past four years, MWW
Group has been honored with the #1 ranking in the Holmes Report agency
client satisfaction survey. MWW Group achieved top rankings in the
categories of account leadership, strength of account team, creativity,
strategy and planning, and program execution. In 2006, MWW Group was named
PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year
by PR News in recognition of the firm's growth, strategic account
leadership and industry-leading employee retention. MWW Group is part of
the Interpublic Group of Companies (NYSE: IPG).
SOURCE MWW Group
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Related links:
http://www.mww.com
http://www.goldsgym.com http://www.goldsgear.com
CONTACT:
James Regan of MWW Group, +1-201-806-3128,
jregan@mww.com
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