OAKLAND, Calif., Aug. 15 /PRNewswire/ -- Ask Jeeves, Inc., a leading
provider of information retrieval technologies, brands and Internet
advertising services, today announced the general availability of Ask Jeeves
Sponsored Listings. Available to existing Ask Jeeves advertisers since August
1st, Ask Jeeves Sponsored Listings is a new search advertising product that
allows advertisers to more effectively purchase, manage and optimize campaigns
on Ask Jeeves (Ask.com) and its advertising syndication network. Ask Jeeves
Sponsored Listings has replaced the Company's Premier Listings product with an
open-auction system that provides easier access for a diverse range of search
advertisers. Advertisers will receive premier placement on Ask Jeeves above
Google AdWords, which will also continue to be distributed on Ask Jeeves. Ask
Jeeves Sponsored Listings is available immediately at
http://sponsoredlistings.ask.com .
"The new Ask Jeeves Sponsored Listings system will be a welcome addition
to the search advertising marketplace for several reasons, one of which is
direct control over placement on Ask Jeeves," said Dana Todd, founding partner
of SiteLab International, Inc, a full service interactive agency offering
integrated marketing and engineering services designed to build brand
awareness and online market positioning. "In addition, the system will enable
advertisers to purchase visibility on Ask Jeeves and its syndication network
at current market price, an improvement over the previous product which
involved a fixed price for the entire contract term."
Key advertiser benefits include:
-- Premium placement on Ask Jeeves and its syndication network
-- Low spend minimum that enables both large and small advertisers to
purchase search advertising via a self-service system
-- Increased visibility into campaign performance, enabling more effective
management of campaigns
"The quality of Ask Jeeves unique search traffic, coupled with its
extensive reach and unparalleled customer service consistently brought Ask
Jeeves' advertising products into the advertising mix for our clients," said
Ron Belanger, vice president of search and affiliate marketing of Carat
Interactive, a communications agency providing online marketing and internet
consulting services. "Now, with the increased visibility and campaign control,
streamlined interface and premier placement that the new automated Ask Jeeves
Sponsored Listings offers, we are aggressively buying into the new system and
rolling out the program to our entire portfolio of advertisers."
"Our existing advertisers have embraced the new Ask Jeeves Sponsored
Listings with overwhelming enthusiasm, increasing their budgets and total
number of listings," said Paul Gardi, executive vice president and general
manager of IAC Advertising Solutions. "We look forward to now extending the
product to an even broader base of advertisers."
Customers can contact IAC Advertising Solutions at 877-453-3837 or via
email at ListingsSupport@AskJeeves.com.
Ask Jeeves expects to launch Ask Jeeves Sponsored Listings on Ask.co.uk
within the next 12 months.
About Ask Jeeves, Inc.
As the 7th largest global web property (ComScore Media Metrix, June 2005),
Ask Jeeves Inc. delivers world-class information retrieval products through a
diverse portfolio of Web sites, portals and downloadable applications. Ask
Jeeves' search and search-based portal brands include: Ask Jeeves (Ask.com,
Ask.co.uk and es.Ask.com), the Ask Jeeves Japan joint venture (Ask.jp), Ask
Jeeves for Kids (AJKids.com), Bloglines (bloglines.com), Excite (excite.com),
iWon (iwon.com), My Way (myway.com) and Fun Web Products (funwebproducts.com).
Additionally, Ask Jeeves owns proprietary search technology Teoma, as well as
natural language processing, portal and ad-serving technologies. Ask Jeeves
generates revenue from advertisers seeking to reach the company's broad-based
online audience. Founded in 1996, Ask Jeeves became a wholly-owned business of
IAC/InterActiveCorp (Nasdaq: IACI) in July, 2005. Its headquarters are located
in Oakland, California, with offices throughout the United States, as well as
in Europe and Asia. For more information, visit http://www.Ask.com or call
510-985-7400.
Safe Harbor Statement Under The Private Securities Litigation Reform Act
Of 1995
This press release contains "forward looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements include statements relating to IAC's anticipated
financial performance, business prospects, new developments, pending
transactions and similar matters, and/or statements that use words such as
"anticipates," "estimates," "expects," "intends," "plans," "believes" and
similar expressions. These forward looking statements are based on
management's current expectations and assumptions, which are inherently
subject to uncertainties, risks and changes in circumstances that are
difficult to predict. Actual results could differ materially from those
contained in the forward looking statements included in this report for a
variety of reasons, including, among others: adverse changes in economic
conditions generally or in any of the markets or industries in which IAC's
businesses operate, changes in senior management at IAC and/or its businesses,
the rate of growth of the Internet, the e-commerce industry and broadband
access, the rate of online migration in the various markets and industries in
which IAC's businesses operate, the ability of IAC to expand successfully in
international markets, the successful completion of pending corporate
transactions and the integration of acquired businesses, and the integrity,
security and redundancy of the systems and networks of IAC and its businesses.
Certain of these and other risks and uncertainties are discussed in IAC's
filings with the Securities and Exchange Commission ("SEC"). Other unknown or
unpredictable factors also could have a material adverse effect on IAC's
business, financial condition and results of operations. In light of these
risks and uncertainties, the forward looking statements discussed in this
press release may not occur. Accordingly, readers should not place undue
reliance on these forward looking statements, which only reflect the views of
IAC management as of the date of this press release.
IAC is not under any obligation and does not intend to publicly update or
review any of these forward looking statements contained in this press
release, whether as a result of new information, future events or otherwise,
even if experience or future events make it clear that any expected results
expressed or implied by those forward looking statements will not be realized.
NOTE: Ask Jeeves, Ask.com, Teoma, MyJeeves, My Way, iWon, Excite and
Bloglines are trademarks or registered trademarks of Ask Jeeves, Inc.
SOURCE Ask Jeeves, Inc.
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Related links:
http://www.ask.com
CONTACT:
Patrick Crisp of Ask Jeeves, Inc.,
+1-510-985-7696, or patrick@askjeeves.com; or Darcy Cobb of
Dotted Line Communications, +1-310-472-8600, or
darcy@dottedlinecomm.com, for Ask Jeeves, Inc.
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