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Cauldron Solutions Demonstrates Entitlement Platform at CableLabs(R) Summer Conference 2005

              Showcases Next Generation Access Control Framework

    KEYSTONE, Colo., Aug. 15 /PRNewswire/ -- CableLabs Summer Conference --
Cauldron Solutions, the leading provider of technology solutions for the
distribution and transactions of all on-demand content, today announced its
Entitlement platform demonstration at CableLabs Summer Conference 2005. The
Entitlement platform is a next generation access control framework that
centralizes the processing of service providers' business logic relating to
customer entitlements.  It consists of two components, the Entitlement Manager
and the Entitlement Engine.
    The Entitlement Manager is the authoring component that allows policy
makers to create and modify business rules that determine if an application or
customer has a right or claim to a service or product.  The Entitlement Engine
is the execution component that accepts requests stemming for digital
services, and determines if such requests should be granted.
    The Entitlement platform demonstration will illustrate how the business
policy authoring and execution capabilities of the Entitlement platform can be
utilized by cable service providers who need a tool to manage and process
entitlements consistently across various applications offering digital
services and products to consumers.
    "The emerging growth of on-demand digital media and the variety of ways in
which customers can access, purchase or request such media has resulted in the
need for service providers to efficiently manage and process such requests,"
said Bhavan Shah, Chief Technology Officer of Cauldron Solutions. "The
Cauldron Entitlement platform gives service providers the capability to
quickly supply consumers with the on-demand services they are increasingly
asking for."
    The Entitlement platform demonstration from Cauldron Solutions can be
found at the CableLabs Summer Conference from August 14th through August 16th,
located in the Long's Peak Gray's ballroom at The Keystone Resort & Conference
Center.

    About Cauldron Solutions
    Cauldron is the leading provider of software that enables on-demand
digital media distribution and transactions. The company's intelligent digital
media platform enables content and service providers to flexibly control their
offerings to give consumers the digital media they want, anytime, anywhere.
Cauldron clients include Cablevision, Comcast, Cox, Hearst, and the Rainbow
Media Networks including IFC, AMC, WE, Fuse, MagRack and Sportskool. Cauldron
Solutions is a privately held company based in New York City, NY.

    For more information on Cauldron Solutions visit the company's website at:
http://www.cauldronsolutions.com/

    CableLabs is a trademark of Cable Television Laboratories, Inc.

    An equipment demonstration at a CableLabs' event does not constitute
CableLabs' endorsement of that equipment.


SOURCE Cauldron Solutions




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