While Thousands of Other Customers Used Their 'Spidey Senses'
To Win Cash, Prizes and Great-Tasting Food
MIAMI, Aug. 16 /PRNewswire/ -- Spiderman strikes again at BURGER KING(R)
restaurants, with one lucky winner claiming the $1,000,000 cash prize in the
national Spidey Sense promotion. In true Peter Parker style, the 19-year-old
winner prefers to keep his identity to the public a mystery, while now
juggling the delicate balance of a dual life as a college student and a
millionaire.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
When he took his mom to dinner at his local BURGER KING restaurant this
past July 24, he had no idea that he would become America's newest
millionaire. He purchased a #1 WHOPPER(R) Value Meal and received the winning
game piece. But, it was not until he got home and scratched off the web that
he knew he was the winner.
When asked what he was going to do with his winnings for himself and his
real-life "Mary Jane" fiancee, he said, "I am going to buy a house and a new
pickup truck."
Spidey Sense Wins Again ... A Wide Web Of Prizes
Thousands of other BURGER KING(R) guests used their "Spidey Sense" for a
chance to win a web of prizes, including:
* $100,000 SonyStyle.com Shopping Spree
* Three-car prize package of SATURN(R) cars
* Trip for four to Universal Orlando Resort
* LEGO Lifesize Spider-Man Models
* Piaggio Scooters
* Spider-Man Games and DVDs
Web-Slinging Fun
Burger King Corporation launched the Spidey Sense Game at BURGER KING(R)
restaurants across the country earlier this summer in connection with its
promotional tie-in with the action-packed blockbuster Spider-Man(R) 2 opening.
From June 28, 2004 to July 26, 2004, or until game pieces were depleted,
guests were able to use their "Spidey Sense" to select and scratch off one of
two rub-off spots on a game piece for a chance to win prizes including Sony
electronics, tasty BURGER KING food items, a three-car prize package of
SATURN(R) cars and a million dollars in cash payable in $50,000 increments
over 20 years. Guests have until October 4, 2004 to claim prizes.
Each game piece was available on medium, large and king-sized fries, as
well as on large and king-sized soft drinks, each featuring a peel-off image
of Spider-Man's mask, and underneath it were two webs that guests could
scratch off. Every game piece had a prize, so guests had a 50/50 chance of
winning a prize.
Spinning a Web of Success
The Spidey Sense game was one of our most successful summer promotions in
BURGER KING(R) history, helping to positively drive sales and traffic into
BURGER KING restaurants. In fact, it was a love story in the making between
Spider-Man(R) 2 fans and BURGER KING merchandising and toys, so much so that
BURGER KING restaurants distributed 140 million Spider-Man game pieces in less
than four weeks with guests being able to claim more than 132 million free
BURGER KING food items in addition to cash and merchandise prizes.
About Sony Pictures
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a
Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a
subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based
Sony Corporation. SPE's global operations encompass motion picture production
and distribution; television production and distribution; digital content
creation and distribution; worldwide channel investments; home entertainment
acquisition and distribution; operation of studio facilities; development of
new entertainment products, services and technologies; and distribution of
filmed entertainment in 67 countries. Sony Pictures Entertainment can be
found on the World Wide Web at http://www.sonypictures.com.
About Burger King Corporation
The BURGER KING(R) system operates more than 11,220 restaurants in all 50
states and in 60 countries and territories around the world. Ninety-one
percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com.
SOURCE Burger King Corporation
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Related links:
http://www.burgerking.com
http://www.sonypictures.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/124650.html
CONTACT:
Laina Kawass, Burger King Corporation,
+1-305-378-7277, or lkawass@whopper.com
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