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E*TRADE FINANCIAL Corporation Reports Monthly Activity for July 2006

    NEW YORK, Aug. 16 /PRNewswire-FirstCall/ -- E*TRADE FINANCIAL
Corporation (NYSE: ET) today released its Monthly Activity Report for July.
The Company's total retail client assets decreased 2.2 percent
sequentially, totaling $176.7 billion. End of period margin debt balances
decreased 4.5 percent sequentially to $6.8 billion, with average margin
debt balances decreasing 2.5 percent to $6.9 billion. Total Daily Average
Revenue Trades (DARTs) were 138,367, up 0.5 percent versus June. Gross new
retail accounts for the month totaled 80,232 -- resulting in total
end-of-period active retail accounts of 4,372,514.
    "The individual investor continues to demonstrate impressive resiliency
considering recent market volatility and macroeconomic uncertainty," said
R. Jarrett Lilien, President and Chief Operating Officer, E*TRADE FINANCIAL
Corporation. "Our unique business model stands out in the current economic
environment as the strength of our integrated offering continues to drive
growth in customer engagement across multiple products."
    MONTHLY ACTIVITY DATA

                                                                       Jul-06
                                                                        vs.
                                    Jul-06   Jun-06   Jul-06    Qtr     Qtr
                                                        vs.    Ended   Ended
                                                      Jun-06 06/30/06 06/30/06



    Trading days                      19.5      22.0    N.M.     63.0    N.M.

    Daily Average Revenue
     Trades (DARTs)
       US                          120,370   117,776   2.2 %   142,621 (15.6)%
       International                17,997    19,933  (9.7)%    22,981 (21.7)%
    Total DARTs                    138,367   137,709   0.5 %   165,602 (16.4)%

    Market Making
    Equity shares traded (MM)       22,119    18,693  18.3 %    69,537   N.M.
    Average revenue capture per
     1,000 equity shares            $0.297    $0.411 (27.7)%    $0.387 (23.3)%

    Gross New Retail Accounts
    Trading/investing accounts      56,009    45,439    N.M.   169,595   N.M.
    Deposit/lending accounts        24,223    28,806    N.M.    97,739   N.M.
    Total gross new retail
     accounts                       80,232    74,245    N.M.   267,334   N.M.

    Active Retail Accounts
    Trading/investing accounts   3,614,091 3,626,963  (0.4)% 3,626,963  (0.4)%
    Deposit/lending accounts       758,423   748,950   1.3 %   748,950   1.3 %
    Total active retail accounts
     end of period               4,372,514 4,375,913  (0.1)% 4,375,913  (0.1)%

    End of period margin
     debt ($MM)                     $6,822    $7,146  (4.5)%    $7,146  (4.5)%
    Average margin debt ($MM)       $6,946    $7,122  (2.5)%    $6,995  (0.7)%

    Retail Client Assets ($MM)
    Client assets in trading/
     investing accounts           $156,040  $160,149  (2.6)%  $160,149  (2.6)%
    Client assets in deposit
     accounts                       20,668    20,559   0.5 %    20,559   0.5 %
    Total retail client assets    $176,708  $180,708  (2.2)%  $180,708  (2.2)%
    Historical monthly metric data from January 2003 to July 2006 can be
found on the E*TRADE FINANCIAL investor relations site at
http://www.etrade.com.
    About E*TRADE FINANCIAL
    The E*TRADE FINANCIAL family of companies provides financial services
including trading, investing, banking and lending for retail and
institutional customers. Securities products and services are offered by
E*TRADE Securities LLC (Member NASD/SIPC). Bank and lending products and
services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC,
or its subsidiaries.
    Important Notice
    E*TRADE FINANCIAL and the E*TRADE FINANCIAL logo are registered
trademarks or trademarks of E*TRADE FINANCIAL Corporation. The statements
contained in this news release that are forward-looking are based on
current expectations that are subject to a number of uncertainties and
risks, and actual results may differ materially. The uncertainties and
risks include, but are not limited to, changes in market activity,
anticipated increases in the rate of new customer acquisition, the
conversion of new visitors to the site to customers, seasonality, the
development of new products and services, the enhancement of existing
products and services, competitive pressures (including price competition),
system failures, economic and political conditions, changes in consumer
behavior and the introduction of competing products having technological
and/or other advantages. Further information about these risks and
uncertainties can be found in the information included in the annual
reports previously filed by E*TRADE Group, Inc. or E*TRADE FINANCIAL
Corporation with the SEC on Form 10-K (including information under the
caption "Risk Factors") and quarterly reports on Form 10-Q.
    2006 E*TRADE FINANCIAL Corporation. All rights reserved.

    E*TRADE FINANCIAL Media Contact
     Pam Erickson
     E*TRADE FINANCIAL Corporation
     617-296-6080
     pam.erickson@etrade.com

    E*TRADE FINANCIAL Investor Relations Contact
     Adam Townsend
     E*TRADE FINANCIAL Corporation
     703-236-8719
     adam.townsend@etrade.com


SOURCE E*TRADE FINANCIAL Corporation




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  • http://www.etrade.com
    CONTACT:
    Media - Pam Erickson, +1-617-296-6080,
    pam.erickson@etrade.com; or Investor Relations - Adam Townsend,
    +1-703-236-8719, adam.townsend@etrade.com, both of E*TRADE
    FINANCIAL Corporation