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E*TRADE FINANCIAL Corporation Reports Monthly Business Metrics for July 2005

     - Retail DARTs increased 10.6 percent from June, Professional DARTs
       decreased 5.2 percent and Total DARTs increased 6.0 percent

     - Average margin debt balances increased 2.8 percent to $2.24 billion

     - Total retail assets and deposits in customer accounts increased 8.4
       percent sequentially to $104.9 billion

     - Gross new accounts totaled 89,031

    NEW YORK, Aug. 17 /PRNewswire-FirstCall/ -- E*TRADE FINANCIAL Corporation
(NYSE: ET) today released its Monthly Activity Report for July.  The Company
reported monthly Retail Daily Average Revenue Trades (DARTs) of 93,267 and
Professional DARTs of 32,494 for Total DARTs of 125,761.  Retail DARTs
increased 10.6 percent from June and increased 39.4 percent from a year ago,
while Total DARTs increased 6.0 percent from June and 18.0 percent from a year
ago.  Total retail assets and deposits increased 8.4 percent from June and
31.2 percent from a year ago.  In addition, the Company added total gross new
accounts of 89,031, generating net new account growth of 39,894 for total end
of period active accounts of 3,684,082.
    "July was a great month. We saw a nice pick up in new accounts, as well as
increased activity across the board and continued growth in our market share,"
said R. Jarrett Lilien, President and Chief Operating Officer, E*TRADE
FINANCIAL.  "E*TRADE Complete continues to gain traction as customers broaden
their engagement with our investing, credit and cash management solutions."
    Last week E*TRADE FINANCIAL announced two acquisitions -- online broker
Harrisdirect and registered investment advisor Kobren Insight
Management -- accelerating the Company's aggressive growth goals while
building on its proven ability to grow the franchise organically.  These
acquisitions will provide the Company with further leverage to monetize all
aspects of the Retail customer relationship among its Retail and Institutional
businesses.


    KEY PERFORMANCE METRICS

                                                                        Jul-05
                                                     Jul-05            vs. Qtr
                                                        vs.  Qtr Ended   Ended
                                  Jul-05     Jun-05  Jun-05    6/30/05 6/30/05

    Trading days                   20.0       22.0     N.M.      64.0     N.M.

    Daily Average Revenue
     Trades (DARTs)
    Retail                       93,267     84,327  10.6 %     80,869  15.3 %
     US                          79,146     71,500  10.7 %     68,256  16.0 %
     International               14,121     12,827  10.1 %     12,613  12.0 %
    Professional                 32,494     34,263  (5.2)%     34,425  (5.6)%
    Total DARTs                 125,761    118,590   6.0 %    115,294   9.1 %

    Market Making
    Equity shares traded (MM)    10,666      9,962   7.1 %     30,584     N.M.
    Average revenue capture
     per 1,000 shares            $0.605     $0.582   4.0 %     $0.515  17.5 %

    Gross New Accounts
    Investing/Trading accounts   64,824     49,610     N.M.   142,010     N.M.
    Deposit/Lending accounts     24,207     26,116     N.M.    62,099     N.M.
    Total gross new accounts     89,031     75,726     N.M.   204,109     N.M.

    Active Accounts
    Investing/Trading
     accounts                 3,020,332  2,990,586   1.0 %  2,990,586   1.0 %
    Deposit/Lending accounts    663,750    653,602   1.6 %    653,602   1.6 %
    Total active accounts end
     of period                3,684,082  3,644,188   1.1 %  3,644,188   1.1 %

    End of period margin
     debt ($MM)                  $2,300     $2,277   1.0 %     $2,277   1.0 %
    Average margin debt ($MM)    $2,240     $2,180   2.8 %     $2,196   2.0 %

    Retail Assets/Deposits ($MM)
    Retail client assets in
     investing accounts         $92,000    $84,273   9.2 %    $84,273   9.2 %
    Retail deposits in
     customer accounts          $12,941    $12,562   3.0 %    $12,562   3.0 %
    Total retail assets /
     deposits in customer
     accounts                  $104,941    $96,835   8.4 %    $96,835   8.4 %


    Historical monthly metric data from January 2003 to July 2005 can be found
on the E*TRADE FINANCIAL investor relations site at http://www.etrade.com.

    About E*TRADE FINANCIAL
    The E*TRADE FINANCIAL family of companies provides financial services
including trading, investing, banking and lending for retail and institutional
customers. Securities products and services are offered by E*TRADE Securities
LLC (Member NASD/SIPC). Bank and lending products and services are offered by
E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries.

    Important Notice
    E*TRADE FINANCIAL and the E*TRADE FINANCIAL logo are registered trademarks
or trademarks of E*TRADE FINANCIAL Corporation. The statements contained in
this news release that are forward-looking are based on current expectations
that are subject to a number of uncertainties and risks, and actual results
may differ materially. The uncertainties and risks include, but are not
limited to, changes in market activity, anticipated increases in the rate of
new customer acquisition, the conversion of new visitors to the site to
customers, the activity of customers and assets held at the institution,
seasonality, the development and enhancement of products and services,
competitive pressures (including price competition), system failures, economic
and political conditions, changes in consumer behavior and the introduction of
competing products having technological and/or other advantages. Further
information about these risks and uncertainties can be found in the
information included in the annual reports previously filed by E*TRADE Group,
Inc. or E*TRADE FINANCIAL Corporation with the SEC on Form 10-K (including
information under the caption "Risk Factors") and quarterly reports on Form
10-Q.

     E*TRADE FINANCIAL Media Contact
     Pam Erickson
     E*TRADE FINANCIAL Corporation
     617-296-6080
     pam.erickson@etrade.com

     E*TRADE FINANCIAL Investor Relations Contact
     Adam Townsend
     E*TRADE FINANCIAL Corporation
     703-236-8719
     adam.townsend@etrade.com


SOURCE E*TRADE FINANCIAL Corporation




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    CONTACT:
    media, Pam Erickson, +1-617-296-6080, or
    pam.erickson@etrade.com, or investors, Adam Townsend,
    +1-703-236-8719, or adam.townsend@etrade.com, both of E*TRADE
    FINANCIAL Corporation