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BancBoston Robertson Stephens Initiates Coverage of JFAX.COM with a Buy Rating

    SAN FRANCISCO, Aug. 18 /PRNewswire/ -- The following is being issued by
BancBoston Robertson Stephens, a member of the National Association of
Securities Dealers, CRD number 41271:

    BancBoston Robertson Stephens senior eCommerce analyst Rick Juarez today
initiated coverage of JFAX.COM, Inc. (Nasdaq: JFAX), with a Buy rating and a
12-month price target of $16.50.  The company provides comprehensive
outsourcing services needed to support unified messaging.
    "We are initiating coverage of JFAX.COM with a Buy rating," said Juarez.
"We believe JFAX.COM will be a leader in the killer-application area called
unified messaging.  We expect that unified messaging services will be one of
the next biggest killer applications in the outsourced-application market and
expect that it will exceed 40 million boxes and $3 billion by 2002.
    "In our view, JFAX.COM's competitive advantage lies in its first mover
advantage, strategic relationships, e.g. AT&T, Yahoo, AOL, Prodigy and
Critical Path, demonstrated growth with limited marketing spends and global
footprint," said Juarez.
    "We believe upside in the model will be driven by the roll-out of
aggressive advertising programs and the kick-off of partners sales programs,
e.g., Critical Path," added Juarez.
    Clients interested in receiving more information, such as our Virtual
Bricks(TM) report dated 4/21/99, should contact their salesperson at
415-781-9700.
    BancBoston Robertson Stephens is the leading full-service investment bank
focused exclusively on growth companies.  For the first half of 1999, the firm
completed over 100 offerings, raising more than $15 billion in capital for
clients and is the leading investment bank for Internet M&A transactions.  The
firm's 45 research analysts cover nearly 700 companies.  Founded in 1978,
BancBoston Robertson Stephens is the section 20 subsidiary of BankBoston
Corporation (NYSE: BKB).  The firm employs 1,000 employees throughout the
world and has offices in Boston, San Francisco, New York, Menlo Park, Chicago,
London, and Tel Aviv.  For more information about the firm, please visit our
Web site at http://www.rsco.com.
    The following synopsis is qualified in its entirety by the more detailed
information contained in the full research report, including the discussion of
certain risks associated with an investment in this security contained in
"Investment Risks."
    The information contained herein is not a complete analysis of every
material fact respecting any company, industry or security.  Although opinions
and estimates expressed herein reflect the current judgment of BancBoston
Robertson Stephens, the information upon which such opinions and estimates are
based is not necessarily updated on a regular basis; when it is, the date of
the change in estimate will be noted.  In addition, opinions and estimates are
subject to change without notice.  This Report contains forward-looking
statements, which involve risks and uncertainties.  Actual results may differ
significantly from the results described in the forward-looking statements.
Factors that might cause such a difference include, but are not limited to,
those discussed in "Investment Risks."  BancBoston Robertson Stephens from
time to time performs corporate finance or other services for some companies
described herein and may occasionally possess material, nonpublic information
regarding such companies.  This information is not used in the preparation of
the opinions and estimates herein.  While the information contained in this
Report and the opinions contained herein are based on sources believed to be
reliable, BancBoston Robertson Stephens has not independently verified the
facts, assumptions and estimates contained in this Report.  Accordingly, no
representation or warranty, expressed or implied, is made as to, and no
reliance should be placed on, the fairness, accuracy, completeness or
correctness of the information and opinions contained in this Report.
BancBoston Robertson Stephens, its managing directors, its affiliates, and/or
its employees may have an interest in the securities of the issue(s) described
and may make purchases or sales while this report is in circulation.
BancBoston Robertson Stephens International Ltd. is regulated by the
Securities and Futures Authority in the United Kingdom.  This publication is
not meant for private customers.  The securities discussed herein are not FDIC
insured, are not deposits or other obligations or guarantees of BankBoston
N.A., and are subject to investment risk, including possible loss of any
principal amount invested.


SOURCE BancBoston Robertson Stephens




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