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Gateway Expands 'ProNet' Channel Program to Target Broader Base of Solution Providers

   GATEWAY LOGO
Gateway, Inc. logo. (PRNewsFoto)[TK AG]
POWAY, CA USA
     New Associate Level Supports Small Resellers by Offering Discounts,
          Online Quoting, Training, 24/7 Technical Support and More

    POWAY, Calif., Aug. 18 /PRNewswire-FirstCall/ -- Gateway, Inc. today
announces the expansion of its ProNet(SM) channel program to encompass a
broader base of solution providers that serve small- and medium-sized business
(SMB) businesses nationwide.
    (Logo: http://www.newscom.com/cgi-bin/prnh/20020930/LAM050LOGO)
    The Gateway ProNet Associate Level membership targets solution providers
buying less than $50,000 of Gateway hardware and services per quarter.
Through the new program, resellers can achieve double-digit discounts on
Gateway products, credit terms (for qualified members), access to Gateway's
eSource online quoting tool, participation in product training and webinars,
24x7 technical support and listing in the partner locator on Gateway's
website.  In addition, members receive regular communications on Gateway
products, promotions and programs, including monthly e-newsletters and
real-time e-mail blasts.
    "This enhancement addresses the unique needs of resellers who remain
focused on serving the SMB market," said Tiffani Bova, Gateway's senior
director of channel sales and marketing.  "Small businesses have very specific
needs.  Gateway believes that by nurturing solution providers focused on the
SMB space, we can not only serve our customers better, but also help our
channel partners grow and be successful."

     For larger resellers, the Gateway ProNet program also offers Member and
Premier Member levels:

     *  Member Level -- Commercial solution providers earning between $50,000
        and $250,000 per quarter receive all the benefits of the Associate
        Level, as well as deeper product discounts, 45-day credit terms (for
        qualified members), an assigned inside account representative, program
        tools and marketing support, access to Gateway's Custom Integration
        Services group and joint-selling opportunities.

     *  Premier Member Level -- By participating in Gateway's most lucrative
        level, resellers earning an average of $250,000 per quarter receive
        all the benefits of the Associate and Member Levels, as well as
        aggressive product discounts, an assigned ProNet inside account
        manager and a field representative to assist in selling activities.

    The Gateway ProNet program brings together IT value-added resellers (VARs)
and professional audio-video (pro-AV) VARs to integrate Gateway's growing
front- and back-office business product lines for customers.  Gateway is
dedicated to helping resellers build complete Gateway business solutions for
their customers -- from four-way servers to ultra-thin plasma TVs.
    Resellers are not required to pay program fees to join Gateway ProNet, but
must meet certain requirements, such as completing Gateway program
application, maintaining a minimal average sales volume on Gateway hardware
products and employing a certain number of sales and technical staff.

    About Gateway
    Since its founding in 1985, Gateway (NYSE: GTW) has been a technology
pioneer, offering award-winning PCs and related products to consumers,
businesses, government offices and schools.  With its acquisition of eMachines
now complete, Gateway is the third largest PC company in the United States and
among the top ten worldwide.  Its products under both brands received more
than 150 awards and honors last year.  Gateway products are offered at major
retailers, over the web and phone, and through its direct sales force.
eMachines products are sold by major retailers.  See http://www.gateway.com
for more information.


SOURCE Gateway, Inc.




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Related links:
  • http://www.gateway.com
    Photo Notes:
    NewsCom: 
    http://www.newscom.com/cgi-bin/prnh/20020930/LAM050LOGO
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Pamela Jacques of Independent Marketing,
    +1-626-432-4705, pamela@independentmktg.com, for Gateway, Inc.