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E*TRADE FINANCIAL Corporation Reports Monthly Activity for July 2004

     * Retail DARTs decreased 1.9 percent from June, Professional DARTs
       decreased 1.0 percent and Total DARTs decreased 1.6 percent

     * Month-end margin debt balances increased 1.1 percent, or $22 million,
       to $2.09 billion

     * Total assets and deposits in customer accounts decreased 9.4 percent to
       $80.4 billion

     * Gross new accounts totaled 56,969

    NEW YORK, Aug. 18 /PRNewswire-FirstCall/ -- E*TRADE FINANCIAL Corporation
(NYSE: ET) today released its Monthly Activity Report for July.  The Company
reported monthly Retail Daily Average Revenue Trades (DARTs) of 66,921 and
Professional DARTs of 39,702 for Total DARTs of 106,623 -- representing a 1.6
percent sequential decrease from June.  Margin debt balances increased 1.1
percent sequentially to $2.09 billion at month end.
    "July retail volumes were affected by traditional seasonality," said R.
Jarrett Lilien, President and Chief Operating Officer, E*TRADE FINANCIAL
Corporation.  "In this type of market, we continue to benefit from
diversification within brokerage where we experienced relative strength in our
International and Professional segments.  We also continue to execute on our
integration strategy by sweeping an additional $800 million of brokerage
customer funds to the bank so far in August."

    MONTHLY ACTIVITY DATA

                                                                      July-04
                                                                          vs.
                                                  July-04        Qtr      Qtr
                                                      vs.      Ended    Ended
                               July-04    June-04 June-04    6/30/04  6/30/04

    Trading days                  21.0       21.0    N.M.       62.0     N.M.

    Daily Average Revenue Trades
     (DARTs)
    Retail                      66,921     68,248  (1.9)%     79,675  (16.0)%
      US                        57,192     59,110  (3.2)%     69,073  (17.2)%
      International              9,729      9,138   6.5 %     10,602   (8.2)%
    Professional                39,702     40,096  (1.0)%     47,758  (16.9)%
    Total DARTs                106,623    108,344  (1.6)%    127,433  (16.3)%

    Market Making
    Equity shares traded (MM)   27,888     42,117 (33.8)%     89,792     N.M.

    Gross New Accounts
    Brokerage                   42,679     35,333    N.M.    130,793     N.M.
    Banking                     14,290     16,205    N.M.     37,726     N.M.
    Total gross new accounts    56,969     51,538    N.M.    168,519     N.M.

    Active Accounts
    Brokerage                2,892,908  2,901,140  (0.3)%  2,901,140   (0.3)%
    Banking                    622,253    627,567  (0.8)%    627,567   (0.8)%
    Total active accounts
     end of period           3,515,161  3,528,707  (0.4)%  3,528,707   (0.4)%

    End of period margin
     debt ($MM)                 $2,089     $2,067   1.1 %     $2,067    1.1 %

    Total Assets/Deposits ($MM)
    Total client assets in
     investing accounts        $68,922    $76,904 (10.4)%    $76,904  (10.4)%
    Total deposits in banking
     accounts                  $11,467    $11,838  (3.1)%    $11,838   (3.1)%
    Total assets/deposits in
     customer accounts         $80,389    $88,742  (9.4)%    $88,742   (9.4)%

    Loan Originations ($MM)
    Direct mortgage originations  $194       $296 (34.4)%     $1,287     N.M.
    Consumer loan originations,
     incl HELOCs                  $196       $247 (20.5)%       $771     N.M.

    Historical monthly metric data from January 2003 to July 2004 can be found
on the E*TRADE FINANCIAL investor relations site at http://www.etrade.com.

    About E*TRADE FINANCIAL
    The E*TRADE FINANCIAL family of companies provide financial services
including brokerage, banking and lending for retail, corporate and
institutional customers.  Securities products and services are offered by
E*TRADE Securities LLC (Member NASD/SIPC).  Bank and lending products and
services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or
its subsidiaries.

    Important Notice
    E*TRADE FINANCIAL and the E*TRADE FINANCIAL logo is a registered trademark
or trademark of E*TRADE FINANCIAL Corporation. The statements contained in
this news release that are forward-looking are based on current expectations
that are subject to a number of uncertainties and risks, and actual results
may differ materially. The uncertainties and risks include, but are not
limited to, changes in market activity, anticipated increases in the rate of
new customer acquisition, the conversion of new visitors to the site to
customers, seasonality, the development of new products and services, the
enhancement of existing products and services, competitive pressures
(including price competition), system failures, economic and political
conditions, changes in consumer behavior and the introduction of competing
products having technological and/or other advantages. Further information
about these risks and uncertainties can be found in the information included
in the annual reports previously filed by E*TRADE Group, Inc. or E*TRADE
FINANCIAL Corporation with the SEC on Form 10-K (including information under
the caption "Risk Factors") and quarterly reports on Form 10-Q.

     E*TRADE FINANCIAL Media Contact
     Tina Martineau
     E*TRADE FINANCIAL Corporation
     781-335-5721
     tina.martineau@etrade.com

     E*TRADE FINANCIAL Investor Relations Contact
     Adam Townsend
     E*TRADE FINANCIAL Corporation
     703-236-8719
     adam.townsend@etrade.com


SOURCE E*TRADE FINANCIAL Corporation




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    CONTACT:
    media, Tina Martineau, +1-781-335-5721, or
    tina.martineau@etrade.com, or investors, Adam Townsend,
    +1-703-236-8719, or adam.townsend@etrade.com, both of E*TRADE
    FINANCIAL Corporation