ANN ARBOR, Mich., Aug. 18 /PRNewswire/ -- The Financial Institutions Group
of InterFirst Wholesale Mortgage Lending, a division of ABN AMRO Mortgage
Group, Inc., is now offering its InterFirstlink business partners Lead Locator
Plus(TM), a Web-based mortgage lead identification and marketing tool created
by LSI Credit Services. Using "Lead Locator Plus," InterFirstlink's community
bank partners can develop a comprehensive lead database and then send
personalized marketing materials directly from the Web to those sales
prospects.
"Lead Locator Plus ensures the success of a community bank's mortgage
program by facilitating outreach to a targeted list of potential customers,"
said Michael Griffith, ABN AMRO Mortgage Group senior vice president and
InterFirstlink group manager. "Lead Locator Plus is a time and money saving
tool that provides the valuable sales leads and marketing materials that so
many community banks do not have the resources to develop in-house.
"Using the marketing materials available through Lead Locator Plus further
enables community banks to let potential customers know that they can benefit
from AAMG's unique OneFee(SM), which guarantees the loan's interest rate and
closing costs at the time the loan's interest rate is locked," Griffith added.
"Lead Locator Plus is just the latest example of InterFirstlink leveling the
playing field for community banks, enabling them to effectively compete with
large lenders and local mortgage brokers."
Lead Locator Plus enables community banks that use InterFirstlink to
develop targeted lists of potential refinance or purchase mortgage customers
based on a variety of data including credit score, zip code and income. This
lead generation system is powered by LSI Credit Services, a division of the
nation's most comprehensive source of real estate-related information
services, Fidelity National Financial.
"Interfirst's Financial Institutions Group is dedicated to providing
community bankers with the resources and programs they need to succeed, and
LSI is pleased to support this effort by providing quality lead generation and
marketing tools," said LSI Credit Services president Rob Boitano.
Lead Locator Plus also provides InterFirstlink clients with personalized
marketing materials that can be sent from the Web directly to each individual
on the community bank's custom lead database. The marketing materials include
community bank-branded letters and postcards that highlight services and
products including OneFee(SM).
For more information on InterFirstlink, please call 800-770-1673 or visit
http://www.InterFirstlink.com . For more information on LSI Credit Services,
please call 888-435-3968 ext. 2100.
About the Financial Institutions Group of InterFirst Wholesale Mortgage
Lending
The Financial Institutions Group of InterFirst Wholesale Mortgage Lending,
provides mortgage solutions to community banks through its InterFirstlink
program. InterFirstlink is a comprehensive, no-cost mortgage lending solution
that provides a simple web based loan origination system, processing,
regulatory compliance, and marketing support. InterFirstlink allows financial
institutions to reduce overhead for mortgage operations, while retaining brand
identity with customers. Information on InterFirst's Financial Institutions
Group is available at http://www.interfirstlink.com or by calling 800-770-
1673.
About InterFirst Wholesale Mortgage Lending
Headquartered in Ann Arbor, Michigan, InterFirst Wholesale Mortgage
Lending is consistently one of the nation's top wholesale and correspondent
lenders. From its inception, InterFirst has created and maintained its
position as an innovative market leader by responding to the needs of its
customers with personalized service, training, and marketing support.
InterFirst Wholesale Mortgage Lending is a division of ABN AMRO Mortgage
Group, Inc.
About ABN AMRO Mortgage Group, Inc.
ABN AMRO Mortgage Group is one of the largest loan originators and loan
servicers in the United States. ABN AMRO Mortgage Group produces mortgage
loans and provides related services through its various divisions. ABN AMRO
Mortgage Group has approximately 3,000 employees located throughout the United
States.
About ABN AMRO
ABN AMRO is a prominent international bank, its origins going back to
1824. ABN AMRO ranks 11th in Europe and 20th in the world based on tier 1
capital, with over 3,000 branches in more than 60 countries, a staff of about
107,000 full-time equivalents and total assets of EUR 632.8 billion (as of
June 30, 2004). ABN AMRO is listed on the Euronext, London and New York stock
exchanges.
SOURCE InterFirst Wholesale Mortgage Lending, Inc.
 back to top
Related links:
http://www.abnamro.com
http://www.interfirstlink.com
CONTACT:
Jenn Cornell of Eiler Communications,
+1-734-761-3399 or Jenn@EilerPR.com, for InterFirst Wholesale
Mortgage Lending, Inc.
|
