SAN FRANCISCO, Aug. 19 /PRNewswire/ -- CBS.MarketWatch.com
(http://cbs.marketwatch.com), a leading World Wide Web financial site, today
announced that it is bringing real-time market headlines to users of Yahoo!(R)
Finance (http://quote.yahoo.com), the No. 1 personal finance site on the Web
(Media Metrix, June 1998). Additionally, the relationship raises visibility
for CBS.MarketWatch.com and helps direct users to it for detailed stories and
expanded coverage.
The agreement is an expansion of a previously existing content and
marketing deal between the companies and also includes sponsorships,
promotional programs and targeted banner advertising by CBS.MarketWatch.com
that will appear in several areas within Yahoo! Finance.
"This relationship gives Yahoo! Finance users access to our real-time news
and some of the most extensive real-time coverage of companies and markets on
the Internet," explained MarketWatch.com President and CEO Larry Kramer.
"Working with Yahoo! exposes us to a vast audience every day and helps direct
individuals to our Web site for additional details on what is happening in the
financial markets at any given moment."
Throughout the trading day and after hours, Yahoo! Finance users have
access to CBS.MarketWatch.com headlines that link back to stories on the
CBS.MarketWatch.com site. Individuals can access the headlines by looking up
a company's stock quote on Yahoo! Finance and going to the Company Headlines
area.
"Yahoo! Finance continues to offer users a broad selection of news and
information resources, providing individuals with access to different
viewpoints on relevant financial issues and topics," said Mike Riley, producer
of Yahoo! Finance. "Working with CBS.MarketWatch.com gives our users
additional depth of information from a leading news source to help them make
educated investing and personal finance decisions."
Yahoo! Finance is the most popular financial resource on the Web,
according to Media Metrix's latest report (June 1998). In addition to the
Investment Challenge, Yahoo! Finance includes comprehensive financial news and
editorial; stock quotes, portfolio tracking and charts; analyst
recommendations, company and fund profiles and insider trades; message boards
and chat; and insurance and loan resources.
About CBS.MarketWatch.com
CBS.MarketWatch.com, http://cbs.marketwatch.com, (a service of
MarketWatch.com, L.L.C.) is a leading World Wide Web financial site, where
individual and professional investors turn for real-time breaking news, expert
analysis and market data. The editorial contributes financial and economic
reports to the CBS EVENING NEWS WITH DAN RATHER and CBS News' THIS MORNING.
In addition, its correspondents appear on CBS's affiliated and owned stations
nation-wide through CBS NEWSPATH. CBS.MarketWatch.com was launched on
Oct. 29, 1997 as a joint venture between CBS Corporation (NYSE: CBS) and Data
Broadcasting Corporation, http://www.dbc.com, (Nasdaq: DBCC), the country's
leading provider of real-time financial and market information.
MarketWatch.com is headquartered in San Francisco and has bureaus in New York,
Washington D.C., Los Angeles, and London.
SOURCE CBS MarketWatch
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Related links:
http://cbs.marketwatch.com
Company News On-Call: http://www.prnewswire.com or
fax, 800-758-5804, ext. 130272, or 231014, or 965075
CONTACT:
Lydia Graham, lgraham@middleberg-graham.com,
or Bruce Fienberg, bfienberg@middleberg-graham.com of
Middleberg-Graham, 415-957-1705, for CBS MarketWatch
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