MIAMI, Aug. 19 /PRNewswire/ -- Bankers from throughout the hemisphere will
gather in Miami to address the challenges of balancing cost reduction with the
need for new technology in order to compete with enhanced customer offerings.
Banks will be looking at their return on investment for their technology
purchases as they implement their strategic business plans for 2003. These
and other issues will be addressed at the Strategic Conference on Financial
Technology and Marketing, organized by FIBA (Florida International Bankers
Association) and Felaban (Federation of Latin American Banks) in Miami on
August 26-28, 2002
"This year's conference provides unique value to senior and mid-level
officers of both financial institutions and other businesses engaged in the
marketplaces of the Americas and challenged to better connect with their
target clients," said Paul Koch, Content Manager of the Conference. "It
addresses key strategic issues relevant to successfully positioning
enterprises in their target market segments and aligning the necessary
marketing mix, technology, intellectual capital and best business practices,"
he added.
During the three days, CEOs and CIOs will have the opportunity to listen,
learn and network with a community of several hundred entities including
leading banks in the region, world business advisory firms and technology
companies. The list includes consultants from McKinsey & CO., Tower Group,
Accenture and PriceWaterhouse Consulting; technology leaders from 3Com, Dell,
Oracle, Internet Security Systems, Sun Microsystems, IBM, Cisco, Telefonica
Data, NAP of the Americas; and bankers from Citibank, Banco Santander Central
Hispano, ABN Amro and Banco de Chile. Academics include Humberto Serna
(Universidad de los Andes), Dr. Joyce Elam (FIU) and Dr. Lewis Temares
(University of Miami)
This year strategic topics include: security, communications, branding in
changing markets, outsourcing, emerging technologies, CRM best practices, cost
reduction, banking technology, operational efficiencies, knowledge management,
risk reduction and data security, and how these impact the bottom line.
For more information please visit http://www.felatech2002.net or email at
felatech@fiba.net
About FIBA
FIBA -- Florida International Bankers Association, a non-profit
organization -- was founded in 1979 to foster international banking, trade,
and commerce, as well as to promote and sustain ethical standards and
practices in the conduct of international banking. A recent study showed that
international banking in Florida had an economic impact of more than
$3 billon/year, and employed more than 5000 people.
SOURCE Florida International Bankers Association
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Related links:
http://www.fiba.net
http://www.felatech2002.net
CONTACT:
Pat Roth, Executive Director of Florida
International Bankers Association (FIBA) Inc., +1-305-579-0086,
or fiba@fiba.net
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