Consumer Web site Provides Rates and Data on 407 Markets and 310 Banking
Products
Average of 4.1 Million Unique Web Visitors per Month
NEW YORK, Aug. 19 /PRNewswire-FirstCall/ -- Bankrate, Inc. (Nasdaq: RATE),
announced today the company has expanded its geographic footprint and
increased its product offering. The company now researches and publishes data
and information for consumers about banking rates and products in 407 distinct
American markets and in 310 product categories. Previously, Bankrate offered
data on 303 markets and 250 products. Bankrate operates a Web site
(http://www.bankrate.com), newsletter and rate table publishing business which
gives consumers rate information and advice on banking products such as auto
financing, credit card rates, CD rates, home equity loans, mortgage
refinancing, and mortgages. According to comScore Media Matrix, Bankrate.com
is the leading site in the world providing such information and annually
averages over 4.1 million unique visitors per month.
(Logo: http://www.newscom.com/cgi-bin/prnh/20040122/FLTHLOGO)
"Widening our offering makes Bankrate.com more valuable to a larger base
of consumers," said Thomas R. Evans, President and CEO of Bankrate, Inc. "This
expansion should help attract more Web traffic which we can leverage for
business success," added Mr. Evans.
The new markets added to the Bankrate.com offering are:
Arkansas: Fayetteville
California: Downey, Fremont, Huntington Beach, Irvine, Pasadena,
Rancho Santa Margarita, Salinas, Santa Clara, Sunnyvale,
Thousand Oaks
Colorado: Westminster
Connecticut: Danbury, Stamford
Delaware: Dover, Lewes
Florida: Cape Coral, Crystal River, Punta Gorda
Georgia: Golden Isles
Iowa: Cedar Rapids
Idaho: Moscow
Illinois: Aurora, Bloomington, Champaign-Urbana, Kankakee,
Naperville, Peoria
Indiana: Elkhart-Goshen, Lafayette, South Bend, Terre Haute
Kansas: Hays, Manhattan, Overland Park, Topeka
Kentucky: Hopkinsville
Massachusetts: Cambridge, Lowell, Northampton, Williamstown
Maryland: Newark
Maine: Bangor
Michigan: Petosky, Warren
Minnesota: Warren, Moorhead, Rochester, St. Cloud, White Bear Lake,
Woodbury
Missouri: Independence
Mississippi: Oxford
Montana: Bozeman, Missoula
North Carolina: Cary, Chapel Hill, Durham, Hickory-Morganton, Jacksonville
North Dakota: Bismarck
Nebraska: Lincoln
New Hampshire: Concord, Keene, Nashua
New Jersey: Bergen-Passaic, Newark
New York: Henderson, Glens Falls, Oneonta, Yonkers
Ohio: Lima, Lorain-Elyria, Steubenville
Oklahoma: Enid
Oregon: Salem
Pennsylvania: Erie
South Carolina: Edisto
Tennessee: Clarksville, Maryville
Texas: Carrollton, Marble Falls, Plano, Rockport, Texas City,
Wimberley
Utah: Ogden, Orem
Virginia: Arlington, Chesapeake, Lynchburg, Sugarland Run
Washington: Bellevue, Bremerton
Wisconsin: Appleton-Oshkosh-Neenah, Door County, Eagle River, Green
Bay, Kenosha, La Crosse, Menomonie, Waukesha
West Virginia: Huntington
Wyoming: Casper, Laramie
About Bankrate, Inc.
Bankrate, Inc. (Nasdaq: RATE) owns and operates Bankrate.com, the
Internet's leading consumer banking marketplace. Bankrate.com averages 4.1
million unique visitors per month, according to comScore Media Metrix, which
ranks Bankrate.com first in unique visitors in the "Financial Information and
Advice" category. Bankrate.com reviews more than 4,800 financial institutions
in 407 markets in 50 states. Bankrate.com is a destination site of personal
finance channels, including banking, investing, taxes and small business
finance. It is the leading aggregator of more than 310 financial products,
including mortgages, credit cards, new and used auto loans, money market
accounts and CDs, checking and ATM fees, home equity loans and online banking
fees. Bankrate.com provides financial applications and information to a
network of more than 75 partners, including Yahoo! (Nasdaq: YHOO), America
Online, The Wall Street Journal (NYSE: DJ) and The New York Times (NYSE: NYT).
Bankrate.com's information is also distributed through more than 100 national
and state publications.
SOURCE Bankrate, Inc,
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Related links:
http://www.bankrate.com
Photo Notes:Newscom:
http://www.newscom.com/cgi-bin/prnh/20040122/FLTHLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Bruce J. Zanca of Bankrate, Inc.,
+1-917-368-8648, or bzanca@bankrate.com
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