Responsibilities Expanded to Include Overall Starz Branding Strategy,
Marketing Live-Action TV Productions
ENGLEWOOD, Colo., Aug. 20 /PRNewswire/ -- Starz Entertainment President
and Chief Operating Officer Bill Myers today announced the promotion of
Nancy McGee to Executive Vice President, Marketing for the company. McGee
had been Senior Vice President, Marketing, with responsibility for
branding, marketing, research and new product development for the Starz
channels and related services. In her new job, Myers said, she will have
the additional responsibility for marketing all live-action television
productions whether for the Starz channels or other distribution outlets
and overall responsibility for the branding strategy wherever the Starz
name is used, including home video, theatrical and Internet services.
"Since Nancy joined us last year," Myers said, "she has executed a
highly successful nationwide branding campaign -- our first in several
years -- including a bold new logo and a new on-air look for our channels.
She launched the marketing effort for 'Crash,' our first hour-long dramatic
series for the Starz channels. And she leads the team that developed the
Starz Green Room events at the upcoming Democratic National Convention in
Denver.
"Starz is in a period of rapid growth and change. I am delighted that
we have a person with Nancy's talent and dedication to ensure that we will
have a coordinated and innovative marketing and branding strategy for all
of our new initiatives."
McGee said, "Almost daily, Starz provides me and my team with new
marketing and branding opportunities and challenges, most recently to
promote our exciting new original series 'Crash' on multiple platforms. As
we develop this and a wide variety of other new initiatives, I look forward
to working with our affiliates to find new Starz subscribers and improve
the entertainment experience for our current customers. And, I am eager to
help extend the Starz brand internationally and on all platforms as a
symbol of the best value for the entertainment enthusiast."
McGee joined Starz in February 2007. Prior to that she held the post of
senior vice president of marketing and sales for Adelphia Communications
from August 2004 to August 2006, when Adelphia was sold to Time Warner Inc.
and Comcast Corp. Prior to joining Adelphia, McGee held senior marketing
positions with leading cable companies AT&T Broadband and MediaOne. She
began her career with US West where she held several different posts,
including director of field marketing and customer care and director of new
product development.
McGee reports to Myers and leads a team that includes marketing,
communications, branding, research, online/new media, and product
development.
A long time Denver resident, she received her undergraduate and MBA
degrees from the University of Denver and also completed an Executive
Management Program at the Kellogg Graduate School of Business at
Northwestern University. She has served on the board of directors of Women
in Cable & Telecommunications and was a 2006 inductee into the Rocky
Mountain WICT Hall of Fame.
Starz Entertainment, LLC, is a premium movie service provider operating
in the United States. It offers 16 movie channels including the flagship
Starz(R) and Encore(R) brands with approximately 17 million and 31.3
million subscribers respectively. Starz Entertainment airs more than 1,000
movies per month across its pay TV channels and offers advanced services
including Starz HD, Encore HD, Starz On Demand, Encore On Demand, MoviePlex
On Demand, Starz HD On Demand, Encore HD On Demand, MoviePlex HD On Demand,
and Starz Play. Starz Entertainment (http://www.starz.com) is an operating
unit of Starz, LLC, which is a controlled subsidiary of Liberty Media
Corporation, and is attributed to Liberty Entertainment Group, a tracking
stock group of Liberty Media Corporation.
Contact:
Eric Becker
Executive Director of Corporate Communications
Starz Entertainment
(720) 852-4065
eric.becker@starz.com
SOURCE Starz Entertainment, LLC
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Related links: http://www.starz.com
CONTACT: Eric Becker, Executive Director of Corporate Communications of Starz Entertainment, +1-720-852-4065, eric.becker@starz.com
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