NEW YORK, Aug. 21 /PRNewswire/ -- Playboy.com, the leading men's
entertainment and lifestyle site, unveils Playboy Bachelor Party at
http://www.playboy.com/bachelorparty -- the most extensive resource for bachelor
party planning. The Knot, the leading online wedding resource, contributed
its expertise to the creation of Playboy Bachelor Party under the strategic
alliance announced in June.
"Playboy has been celebrating bachelorhood for almost fifty years. The
introduction of Playboy Bachelor Party means men now have a reliable resource
for bachelor party planning," said Larry Lux, president, Playboy.com. "And
advertisers -- both local and national -- have a vehicle to reach this
valuable and sizable market."
Playboy Bachelor Party's coverage matches the wide range of activities at
the modern bachelor party, including golf weekends, gambling getaways, camping
trips and more. Visitors to Playboy Bachelor Party will find:
* Basics, Planning and Activities: The most comprehensive selection of
bachelor party articles (updated regularly) by Playboy.com editors and
celebrity guest writers on everything from party ideas to protocol.
Other regular features include the best of user-submitted party stories.
A special launch feature is Playboy.com's look at "reverse bachelor
parties" for men re-entering bachelorhood after a divorce.
* Local Guide: A city-by-city guide provides party ideas for big and
small budgets. For each city, the service offers advertiser listings in
categories including limousines, bars and party spaces. Ten cities are
covered at launch, soon to expand to all major markets.
* Party Pages: A suite of interactive tools -- powered by The Knot --
with which party organizers send email invitations, post party details
and pictures; guests post messages and RSVP online.
* Bachelor Party Store: A collection of Playboy-branded bachelor party
products including, shot glasses, videos and cigars.
Playboy Bachelor Party will generate revenue from banner, sponsorship and
local advertising, and product sales.
About Playboy.com
Playboy.com is a wholly-owned subsidiary of Playboy Enterprises, Inc.
(NYSE: PLA), an international multimedia entertainment company. Playboy.com
operates Playboy-branded Web sites targeting the entertainment and lifestyle
interests of young men, including: Playboy.com ( http://www.playboy.com ), an
advertising and e-commerce-supported Web site that offers a range of
entertainment, information and e-commerce; Playboy Cyber Club
( http://cyber.playboy.com ), a subscription site featuring premium Playboy
content and exclusive online events; the Playboy Store
( http://www.playboystore.com ), which sells Playboy-branded products; and
Playboy Auctions ( http://auctions.playboy.com ), which auctions Playboy-
branded merchandise and admission to Playboy events, and allows fans to
auction their own Playboy memorabilia and collectibles. Playboy.com also
operates Cyberspice.com ( http://www.cyberspice.com ), a site featuring
premium adult entertainment under the Spice brand.
SOURCE Playboy.com
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Related links:
http://www.playboy.com
CONTACT:
Media, Laura Sigman of Playboy.com,
212-261-5000, or lsigman@playboy.com
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