PITTSBURGH, Aug. 21, 2000 /PRNewswire/ -- If you've got a craving for
extreme sports and cool snacks, Bagel Bites(R) can feed your hunger for both.
In conjunction with its official sponsorship of the 2000 ESPN X Games, the
hottest brand of frozen pizza snacks is launching the Bagel Bites "Meet Tony
Hawk at the 2001 ESPN Winter X Games" Sweepstakes with the help of extreme
sports icon Tony Hawk.
"Watching a snowboarder nail a backside nose grind on TV is nothing
compared to being there in person," said Tony Hawk, skateboarding legend and
Bagel Bites spokesman. "The Bagel Bites Winter X Games Sweepstakes gives
action sports fans a chance to see some of the greatest athletes in the world
in Mount Snow this February."
The Bagel Bites Winter X Games Sweepstakes will give away eight trips for
four to meet Tony Hawk at the 2001 ESPN Winter X Games in Mount Snow, Vt., on
February 1-4, 2001. Thousands of other Bagel Bites prizes also will be up for
grabs including 35 Tony Hawk Prize Packs, which consist of a Birdhouse
skateboard deck with a complete set of wheels, a Birdhouse T-shirt and a Tony
Hawk poster; 200 ESPN X Games fleece jackets; and 10,000 free Bagel Bites.
"Offering tweens the chance to meet a superstar like Tony Hawk as part of
our Bagel Bites Winter X Games Sweepstakes is a great thrill," said Richard
Yoder, senior product manager, Bagel Bites. "We continue to support action
sports and we believe that this year's Bagel Bites Winter X Games Sweepstakes
will be even bigger and better than last year's sweepstakes. Our sponsorship
of the 2000 ESPN X Games and affiliation with Tony Hawk reaffirms our
commitment to making Bagel Bites the tween snack of choice."
To Enter the Sweepstakes:
From August 14 to December 1, 2000, consumers can enter the Bagel Bites
"Meet Tony Hawk at the 2001 ESPN Winter X Games" Sweepstakes one of three
ways:
-- Online at http://www.bagelbites.com;
-- Via mail by submitting the entry form on tear-pads in supermarket
displays; or
-- Via mail by writing your name, complete address, age (optional) and
daytime phone number on a 3" x 5" postcard and mailing it to: Heinz
Bagel Bites "Meet Tony Hawk at the 2001 ESPN Winter X Games"
Sweepstakes, P.O. Box 9015, Clinton, IA 52736-9015.
There is no purchase necessary and the sweepstakes is open to all legal
U.S. residents. The contest ends on 12/01/00. For official rules, go to
http://www.bagelbites.com.
Bagel Bites -- Committed to the Extreme
"Kids really seem to connect with action sports," said Tony Hawk. "I'm
glad to see a great brand like Bagel Bites associating themselves with the X
Games. Cool sports and cool snacks -- it's an ideal combination."
Bagel Bites spokesperson Tony Hawk, 32, is widely considered the king of
skateboarding. A five-time gold medal winner in X Games competition, he
pulled off the ultimate skateboarding feat last year when he successfully
landed the first 900 in history, turning two-and-a-half rotations high above a
halfpipe.
Bagel Bites, a leading bite-sized frozen pizza snack, is one of a diverse
group of frozen food brands under the umbrella of the Heinz Frozen Food
Company, an affiliate of the H.J. Heinz Company (NYSE: HNZ). Among the
company's famous brands are Ore-Ida, Smart Ones, Budget Gourmet, Boston
Market(R) Home Style Meals, Rosetto, Linda McCartney and San Marco.
SOURCE Heinz Frozen Food Company
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Related links:
http://www.bagelbites.com
CONTACT:
Robin Teets of Ketchum, 412-456-3731, or
robin.teets@ketchum.com, for Heinz Frozen Food Company
NOTE TO EDITORS: Bagel Bites has continued to support action
sports and athletes through their sponsorship of the 2000 ESPN
Summer X Games in San Francisco, Calif., August 17-22 and the
2001 Winter X Games, February 1-4, 2001
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