Co-Authors of the 'Agile Manifesto' to Keynote at SD Best Practices 2003

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Co-Authors of the 'Agile Manifesto' to Keynote at SD Best Practices 2003
  Martin Fowler, Robert. C. Martin and Ken Schwaber to give an Agile Update

  Other Industry Renowned Keynotes are Watts Humphrey, SEI Fellow, Software
 Engineering Institute, Ed Yourdon, industry renowned consultant, author and
lecturer, and Ted Farrell, Chief Architect and Director of Strategy at Oracle
                                 Corporation

    SAN FRANCISCO, Aug. 21 /PRNewswire-FirstCall/ -- CMP Media's SD Events
Group today announced the keynotes for its new East Coast conference, SD Best
Practices, September 15 -18, in Boston. This year's keynote lineup includes:
    -- Martin Fowler, Robert C. Martin and Ken Schwaber -- The Agile Manifesto
       was drafted in 2001 by seventeen industry visionaries exploring
       software methodologies. The highest priority of the Agile Manifesto is
       to "satisfy the customer through early and continuous delivery of
       valuable software."  Fowler, Martin, and Schwaber, three of the
       seventeen authors, will describe some of the successes and failures
       that they've observed and offer their insight on where agile methods
       are heading. Martin Fowler is Chief Scientist of ThoughtWorks Inc.,
       Robert C. Martin is President of Object Mentor Inc., and Ken Schwaber
       is President of Advanced Development Methods, Inc.
    -- Watts Humphrey, SEI Fellow, Software Engineering Institute, will
       discuss the environmental characteristics required for complex creative
       work and how this working situation is typically established. Mr.
       Humphrey joined the Software Engineering Institute of Carnegie Mellon
       University after his retirement from IBM in 1996. While at SEI, he has
       established the Process Program, led the initial development of the
       Software Capability Maturity Model, and introduced the concepts of
       Software Process Assessment and Software Capability Evaluation. Prior
       to joining SEI, Mr. Humphrey spent 27 years with IBM.
    -- Ed Yourdon, an industry renowned consultant, author and lecturer will
       take a new look at "death march" projects. Mr. Yourdon describes "death
       march" projects as projects that involve intense pressure -- "where the
       only obvious way to succeed is for the entire team to work 16 hours a
       day, 7 days a week with no vacations." Mr. Yourdon will explore the
       five factors involved in reaching success with these projects --
       politics, people, process, project management and tools.
    -- Ted Farrell, Chief Architect and Director of Development Tools for
       Application Development Tools at Oracle Corporation will be exploring
       service oriented architecture in his keynote address.  Mr. Farrell will
       examine the characteristics of this new development approach, its
       impact on existing development teams and applications and give
       recommendations on how best to transition to this new paradigm.

    In addition to these dynamic keynote addresses, SD Best Practices offers
more than 100 sessions designed to educate attendees about software
methodologies, effective management and development tools. "SD boasts a lineup
of speakers who are the top innovators in the software development field. They
are not following the trends but are creating the program languages,
enterprise applications, and methodologies people are talking about today,"
said Nicole Garbolino, SD Conference Director. "Our close relationship with
such visionaries has enabled SD to keep pace and evolve to meet the needs of
developers."
    For detailed listings of exhibitors, speakers, events and all conference
information, visit http://www.sdexpo.com.
    For press registration --
http://www.sdexpo.com/2003/bp/press/press_reg.htm

    About CMP Media LLC
    CMP Media LLC (http://www.cmp.com) is a leading integrated media company
providing essential information and marketing services to the entire
technology spectrum -- the builders, sellers and users of technology
worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned
to offer marketers comprehensive, integrated media solutions tailored to meet
their individual needs.  Its diverse products and services include newspapers,
magazines, Internet products, research, direct marketing services, education
and training, trade shows and conferences, and custom publishing.

    CONTACT:  Kate Adams of CMP Media / SD Events Group, +1-415-947-6165 or
kadams@cmp.com, or http://www.sdexpo.com.
SOURCE CMP Media LLC
http://www.sdmagazine.com
CONTACT:
Kate Adams of CMP Media / SD Events Group,
+1-415-947-6165 or kadams@cmp.com, or http://www.sdexpo.com