New Business Launch from the Creators of 'Or Die Networks'
Celebrity Chef Tom Colicchio Headlines A-List Chefs With Rotating Guest
Chefs to be Announced
LOS ANGELES, Aug. 21 /PRNewswire/ -- EatDrinkorDie.com, the new
culinary infused business venture from the Or Die Networks Group, creators
of Funny or Die and Shred or Die, will be officially launched on August 21,
2008, it was announced today by Dick Glover, CEO of the Or Die Networks
Group.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080821/NYTH002LOGO )
"Eat, Drink or Die is in the culinary world what Funny or Die is in the
comedy world -- a hip, contemporary, comprehensive site that mixes the best
of professional content with user generated content to create a unique
online experience," said Glover. "This is a website for food lovers of all
ages -- and palates."
The website, http://www.eatdrinkordie.com, is a premier video and recipe
sharing site, celebrating food and beverage, health and nutrition,
entertaining, etiquette and lifestyle. Targeting men, women and children
passionate about cooking and food, Eat Drink or Die provides a fresh, fun
look at the many facets of the culinary world and mixes in a dash of comic
relief. A bevy of celebrity chefs and food experts have provided content
for the site including Art Smith (formerly Oprah's personal chef and award
winning author), Gary Vaynerchuk of Wine Library TV, Michael Chiarello
(creator of NapaStyle, a line of home goods and artisanal specialty foods),
Jon Shook and Vinny Dotolo (authors of One Pan, Two Dudes and owners of the
restaurant Animal), and Sophie Uliano ("green" expert and author of
Gorgeously Green), among others.
Award winning restaurateur, owner of Craft restaurants, and head judge
on Bravo's "Top Chef", Tom Colicchio, has signed on as a partner to Eat
Drink or Die and will regularly contribute to the site, starring in video
segments on restaurants, farmers' markets, cooking and "chef life"
interviews.
"Tom Colicchio is an integral part of Eat Drink or Die," said Brittany
Lovett and Talia Lesak, creators and co-founders of the on-line video
community. "His influence and presence within the food and restaurant
industry is unparalleled. His value as a mentor for aspiring chefs is an
inspiration to both professional and home cooks alike. We're honored to
have him as part of our family at Eat Drink or Die."
"The phenomenon of people going online to share their recipes and
passion for food has grown wildly over the past few years. I'm excited to
work with Britt and Talia on creating video segments that are entertaining
and user- friendly," said Colicchio. "This site will be an opportunity for
world- renowned chefs and amateur enthusiasts to build a community centered
around recipes and food-related ideas, while having a lot of fun."
The website has been an all-consuming passion for Brittany Lovett and
Talia Lesak, who share a love for cooking and entertaining. Both
entrepreneurs -- Brittany, an independent producer, created and sold the
Emmy nominated reality series "Last Comic Standing" and Talia previously
launched her own line of women's activewear -- started the website because
they wanted to get back into the kitchen and hope to inspire others to do
the same. "We want our families, friends and children to learn about
healthy eating, sustainable farming, local food, and about our New Earth.
We want to share with them how to enjoy the fun and humor surrounding food
and drink and encourage them to 'taste life' ... to the fullest."
The variety of content on Eat Drink or Die was produced for a wide
range of viewers, from the single woman trying to impress her date with a
great dinner, to the college student who wants quick, easy recipes, to the
super dad looking to prepare breakfast for his family on the weekend.
Regular programming includes "What's For Dinner Tonight," "Daily Nutrition
with Jonny Bowden", "Taste Testers with Pete and Brian," "Wake and Bake
with Jon Shook & Vinny Dotolo" and "Cheese of the Day with Norbert."
About Or Die Networks
Or Die Networks is a rapidly growing group of celebrity-anchored video
websites, funded by Sequoia Capital Group, each targeting specific areas of
interest. Each site in the network operates as its own venture, but
leverages centralized infrastructure, resources, and technology to ensure
world-class features, performance, and ad sales. Funnyordie.com , the first
site in the network, launched in April 2007 and is already one of the most
visited comedy sites on the web according to publicly available data at
http://www.quantcast.com.
SOURCE Or Die Networks
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Related links:
http://www.eatdrinkordie.com
http://www.funnyordie.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20080821/NYTH002LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Jennifer Sides, +1-310-278-4552, x603, or
jsides@hlgrp.com, or Stephanie Martin, +1-310-278-4552, x609, or
smartin@hlgrp.com, both for Or Die Networks
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