-- New game allows players to drive the entirely new 2009 Audi A4
-- First iPhone application to be released by a major auto manufacturer
-- Application is supported by unique A4 iPhone experience web site
HERNDON, Va., Aug. 21 /PRNewswire/ -- Audi of America today announced
the release of the first ever iPhone application from an auto manufacturer.
"Audi A4 Challenge" is a driving game that utilizes the iPhone's
accelerometer (motion sensor) to steer a digital version of Audi's entirely
new 2009 A4 through a series of progressively challenging courses. Players
maneuver the course and race against the clock to beat their own personal
best time. The application is now available free of charge on Apple's
iPhone Application Store. The 2009 Audi A4 will be available in Audi
dealerships nationwide starting in September of 2008.
"The iPhone is an ideal platform to help introduce the entirely new
Audi A4 to the public," said Scott Keogh, chief marketing officer, Audi of
America. "Audi customers are smart, sophisticated and technologically
savvy. As a brand, we are committed to progress and innovation at every
turn. We're very excited to be the first automotive manufacturer to connect
with our audience through the iPhone."
Located in Denver, Factory Design Labs, Audi's interactive agency of
record, designed the game in just two weeks.
"Innovation is the foundation of the Audi brand," said Scott Mellin,
CEO of Factory Design Labs. "This is the first application by an automotive
OEM, but it's also reinventing the shopping experience. In combination with
the A4 iPhone web site, this is the first viable mobile marketing solution
in the automotive space. Importantly, it is also a unique way to engage the
consumer with the DNA of the Audi brand."
To support the application and the launch of the A4, Audi has also
created an A4 iPhone experience web site that allows users to experience
and learn more about the entirely new Audi A4. Customers who visit
http://www.truthinengineering.com/a4/iphone on their iPhone will find a unique
interface and content on the A4, specialized videos, wallpapers, an
exterior color customizer, a dealer locator and link to install the Audi A4
Challenge application.
About Audi of America
Audi of America, Inc. offers a line of luxury vehicles that include the
Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the
high performance S4 sedan, Avant and Cabriolet models, the high-revving RS
4 sport sedan and Cabriolet; the all new A5 Coupe with FSI direct injection
technology; the S5 Coupe with 354 hp; the design-leading A6 sedan and
Avant; the V-10 powered high performance S6 sedan; the Audi Q7 performance
SUV; the new all-aluminum Audi A8 and A8L; the new S8 with V10 power; the
all-new 2008 TT Coupe and Roadster models; and the all-new, all-aluminum
R8, one of the most exclusive mid-engine sports cars in the world. Upcoming
Audi vehicle launches in the USA include the updated A3 with quattro
all-wheel drive (Sept. 2008), all-new A4 sedan/Avant (Sept. 2008), TTS
coupe and Roadster (end 2008), Audi Q7 3.0 TDI (Q1 2009), and Audi Q5 (Q1
2009). For more information, please visit http://www.audiusa.com or
http://www.audiusanews.com .
SOURCE Audi of America
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Related links:
http://www.truthinengineering.com/a4/iphone
http://www.audiusa.com http://www.audiusanews.com
http://www.prnewswire.com/comp/111330.html /
CONTACT:
Jeff Kuhlman, +1-703-364-7423, cell:
+1-248-622-3703, jeff.kuhlman@audi.com, or Andrew Lipman,
+1-212-333-4647, cell: +1-917-691-8000, andrew.lipman@audi.com,
both of Audi of America
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