RESTON, Va., Aug. 21 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq:
SCOR), a leader in measuring the digital world, today released its monthly
comScore qSearch analysis of the U.S. search marketplace. In July 2008,
Americans conducted 11.8 billion core searches (up 2 percent versus June)
as Google Sites slightly extended its lead in core search market share by
0.4 percentage points.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
July 2008 U.S. Core Search Rankings
Google Sites led the U.S. core search market in July with 61.9 percent
of the searches conducted, up from 61.5 percent in June, followed by Yahoo!
Sites (20.5 percent), Microsoft Sites (8.9 percent), Ask Network (4.5
percent), and AOL LLC (4.2 percent).
comScore Core Search Report*
July 2008 vs. June 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Share of Searches (%)
Point
Change
Jul-08 vs.
Core Search Entity Jun-08 Jul-08 Jun-08
Total Core Search 100.0% 100.0% NA
Google Sites 61.5% 61.9% 0.4
Yahoo! Sites 20.9% 20.5% -0.4
Microsoft Sites 9.2% 8.9% -0.3
Ask Network 4.3% 4.5% 0.2
AOL LLC 4.1% 4.2% 0.1
* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.
Americans conducted 11.8 billion searches at the core search engines,
representing a 2-percent gain versus June. Google Sites handled nearly 7.3
billion core searches (up 2 percent), followed by Yahoo! Sites with 2.4
billion and Microsoft Sites with 1 billion.
comScore Core Search Report*
July 2008 vs. June 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent
Change
Jul-08 vs.
Core Search Entity Jun-08 Jul-08 Jun-08
Total Core Search 11,541 11,753 2%
Google Sites 7,096 7,273 2%
Yahoo! Sites 2,416 2,405 0%
Microsoft Sites 1,056 1,045 -1%
Ask Network 501 531 6%
AOL LLC 471 499 6%
* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.
July U.S. Expanded Search Rankings
In the comScore July 2008 analysis of the top properties where search
activity is observed, Google Sites led with 9.9 billion searches, a
4-percent increase versus June. Yahoo! Sites ranked second with 2.5 billion
searches, followed by Microsoft Sites with 1.1 billion and AOL LLC with 814
million.
comScore Expanded Search Query Report
July 2008 vs. June 2008
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent
Change
Jul-08 vs.
Expanded Search Entity Jun-08 Jul-08 Jun-08
Total Expanded Search 16,668 17,158 3%
Google Sites 9,601 9,945 4%
Google 7,277 7,463 3%
YouTube/All Other 2,324 2,482 7%
Yahoo! Sites 2,570 2,546 -1%
Yahoo! 2,530 2,510 -1%
All Other 40 36 -10%
Microsoft Sites 1,102 1,090 -1%
MSN-Windows Live 1,069 1,058 -1%
Microsoft/All Other 33 32 -3%
AOL LLC 792 814 3%
AOL Search Network 430 452 5%
MapQuest/All Other 362 362 0%
Fox Interactive Media 457 547 20%
MySpace 448 539 20%
All Other 9 8 -11%
Ask Network 506 535 6%
Ask.com 341 364 7%
MyWebSearch.com/
All Other 165 171 4%
eBay 444 435 -2%
Craigslist.org 342 340 -1%
Facebook.com 157 173 10%
Amazon Sites 152 166 9%
To request more information on comScore qSearch 2.0, please visit
http://www.comscore.com/contact
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the
digital world and the preferred source of digital marketing intelligence.
For more information, please visit http://www.comscore.com/boilerplate
SOURCE comScore, Inc.
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Related links:
http://www.comscore.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Andrew Lipsman of comScore, Inc.,
+1-312-775-6510, press@comscore.com
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