PITTSBURGH, Aug. 23 /PRNewswire/ -- Heinz Pet Products, an affiliate of
the H. J. Heinz Company (NYSE: HNZ) today announced the relaunch of three of
its brand Web sites, http://www.morristhecat.com, http://www.kibbles-n-bits.com and
http://www.naturesrecipe.com. Additionally, Heinz Pet Products, in conjunction with
LifeServ, is offering a free PetGuide CD valued at $69.95 to consumers that
visit any Heinz Pet Products Web site.
"The new Web sites are an excellent resource for any pet owner and are
designed to provide fun and relevant information for consumers about our
leading pet food brands," said David Rosenthal, general manager of dry pet
food brands for Heinz Pet Products.
9-Lives (morristhecat.com)
The new 9-Lives Web site is home to America's favorite feline, Morris the
Cat. The site acts as an information center for the popular 9-Lives
spokescat. Visitors to the site will enjoy audio overviews from Morris while
learning about his past and future.
Visitors to the site will find a great deal of information including:
-- Morris Mania -- the latest consumer redemption program from 9-Lives.
-- Games including the name game, the cat game and Flyin' Fido.
-- A free Morris the Cat screensaver.
-- A pet care center including vast resources on pet training, pet
feeding and nutrition.
-- Information on 9-Lives products and Heinz cat treats.
Kibbles 'n Bits (kibbles-n-bits.com)
Visitors to the relaunched Web site will learn that Kibbles 'n Bits now
has more protein than ever before with the same great taste to make dogs
healthy and happy. Kibbles 'n Bits combines crunchy kibbles and soft, chewy
bits for a delicious taste dogs love.
Visitors to the revamped Kibbles 'n Bits Web site will enjoy a wide array
of information and interactivity including:
-- Features on amazing dog stories.
-- The Kibbles 'n Bits "Dog of the Month" contest with prizes including a
year's supply of Kibbles 'n Bits.
-- A fun playtime area that allows consumers to send electronic greeting
cards to their favorite canines.
-- A pet care center including vast resources on pet training, pet
feeding and nutrition.
-- Coupons and special offers.
-- Information on Kibbles 'n Bits products.
Nature's Recipe (naturesrecipe.com)
Because all pets are not the same and, in fact, each pet has special
nutritional needs, Nature's Recipe has created four main diet formula
categories: Lifestage, Digestive, Food Sensitivity and Breed, which make up
the Nature's Recipe Solution Center. Consumers can find out which diet meets
the needs of their pet by visiting the relaunched naturesrecipe.com Web site.
The Nature's Recipe Solution Center offers consumers a unique way to meet
the special dietary needs of their pets with special formulas containing
all-natural ingredients that promote health and vitality.
The Nature's Recipe Web site features many informational tools including:
-- Store Locator to help consumers find Nature's Recipe in their nearby
pet food stores.
-- Dog/Cat Problem Solver Guide -- an interactive tool that advises pet
owners which Nature's Recipe formula is best suited for their pet.
-- A pet care center including vast resources on pet training, pet
feeding and nutrition.
-- Free promotional offers.
-- Information on Nature's Recipe products.
-- An Expert Advice section that contains Visit-A-Vet, where pet owners
can email questions to a veterinarian, as well as reading Frequently
Asked Questions.
Free PetGuide CD-Rom
Heinz Pet Products has partnered with LifeServ Corporation to offer
consumers PetGuide -- the best pet care advice and management tools on the
Internet. PetGuide includes easy-to-use, personalized planning tools, expert
advice, the ability for consumers to create a Web site for their pet and the
opportunity to chat on-line with other pet owners.
LifeServ Corporation (http://www.lifeserv.com) licenses its dynamic relationship
marketing system -- combining the Internet, CD-ROMs and interactive
software -- that enables companies to provide branded vertical portals to
consumers on their desktop. Because the vertical portals or LifeGuides focus
on life interests, events and experiences such as retiring, buying a home or
caring for a pet, companies can deliver an unparalleled compelling experience
to their consumers, generating substantial attention, interaction and loyalty.
Heinz Pet Products is the second largest producer of pet food in the
United States, offering a balanced family of products including 9-Lives,
Pounce, Kibbles 'n Bits, Gravy Train and Pupperoni. Heinz Pet Products is a
business unit of Heinz North America and an affiliate of the H.J. Heinz
Company.
SOURCE Heinz Pet Products
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Related links:
http://www.heinz.com
CONTACT:
Michael Mullen of Heinz North America,
412-237-3562, or Lori Brackett of LifeServ, 312-573-0343
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