LAS VEGAS, Aug. 23 /PRNewswire-FirstCall/ --
Alliance Gaming Corp. (Nasdaq: ALLY) today announced that its Bally Gaming and
Systems business unit has entered into a licensing agreement with NBC
Enterprises, Inc. for a series of slot machines featuring the trademarks, art
and images of the long-running television show "Saturday Night Live."
Game themes scheduled to be on display at the Global Gaming Expo on
Sept. 17-19, 2002 at the Las Vegas Convention Center include the Blues
Brothers, Hans and Frans, Church Lady and the Coneheads.
The agreement with NBC includes a relationship with Broadway Video
Entertainment, the production entity behind "Saturday Night Live." Through
its relationship with Broadway Video, Bally Gaming and Systems has secured the
rights to showcase the talents of SNL's legendary lineup of actors, including
John Belushi, Dan Aykroyd, Mike Myers, Dana Carvey, Adam Sandler, Gilda
Radner, Chris Farley, Jane Curtain, Phil Hartman, Norm McDonald, Jon Lovitz,
David Spade, Kevin Nealon, Joe Piscopo and others.
"Clearly the scope of game content from 'Saturday Night Live' is virtually
unlimited and will provide exciting titles for years to come," said Robert
Miodunski, President and Chief Executive Officer of Alliance Gaming. "And
with 27 years of history behind it, the show is an American institution that
appeals to broad segments of casino visitors, both young and old."
The series of SNL slots will be released on all three of Bally Gaming's
main platforms -- EVO(TM) VIDEO, EVO HYBRID and ProSlot(R) 6000 -- and will
showcase the sketches and characters that prompted The New York Times to write
in 1999 that "in defiance of both time and show business convention, 'SNL'
(is) still the most pervasive influence on the art of comedy in contemporary
culture."
One of the most decorated programs in television history, "SNL" has
received 85 Emmy Award nominations since the show's debut on Oct. 11, 1975
from NBC's famed Studio 8H in New York City's Rockefeller Center.
Alliance Gaming is a diversified gaming company with headquarters in Las
Vegas. The company is engaged in the design, manufacture, distribution and
operation of advanced gaming devices and systems worldwide, is the nation's
largest gaming machine route operator, and operates two casinos. Additional
information about the company can be found on the Alliance Gaming web site at
http://www.ally.com .
NBC Enterprises is responsible for the global distribution and
exploitation of NBC owned product, which includes foreign and domestic program
syndication, strategic marketing and ancillary exploitation of owned product
in home video, merchandising, licensing, music and publishing as well as
strategic production and co-production alliances and co-ventures. NBC
Enterprises oversees the distribution of all NBC-owned programming worldwide.
This programming includes all shows produced by NBC Studios, NBC News, CNBC
and MSNBC output.
This news release may contain "forward-looking" statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the safe
harbor created thereby. Such information involves important risks and
uncertainties that could significantly affect the results in the future and,
accordingly, such results may differ from those expressed in any
forward-looking statements. Future operating results may be adversely
affected as a result of a number of risks detailed from time to time in the
company's filings with the Securities and Exchange Commission.
For further information, please contact Robert L. Saxton of Alliance
Gaming Corp., +1-702-270-7600.
SOURCE Alliance Gaming Corp.
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Related links:
http://www.ally.com
CONTACT:
Robert L. Saxton of Alliance Gaming Corp.,
+1-702-270-7600
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