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Hello Direct(R) and PORT Announce Strategic OEM Agreement

Hello Direct's Patented Digital Adapter Technology to be Sold Under PORT Brand

    SAN JOSE, Calif., Aug. 24 /PRNewswire/ -- Hello Direct(R), Inc.
(Nasdaq: HELO), the leading developer and direct marketer of telephone
productivity tools, and PORT, a Targus Group International Company and the
leader in the rapidly growing market for notebook computer accessories,
announced today that the two companies have entered into a strategic OEM
reseller agreement.  Under the terms of the agreement, PORT will sell the
Hello Direct-built digital adapter product under the name "PORT
SmartConnect(TM)".
    "This is another milestone for Hello Direct signifying success in our
increased focus on proprietary technologies, product development, and OEM
relationships," said Ron Becht, vice president of product marketing for Hello
Direct.  "Our smart interface technology eliminates installation hassles for
our best selling products, and now this exclusive technology will be available
to mobile computer users through PORT's extensive sales channels."
    "We are very pleased to have the opportunity to work with Hello Direct, an
industry innovator and leader in desktop computer/PBX interface solutions,"
said John Sargent, Business Development Manager for Targus.  "This agreement
enables us to offer the kind of technologically sophisticated and easy-to-use
mobile computing product that our customers expect from us."

    Patented technology from Hello Direct
    Hello Direct's smart adapter technology allows mobile computer users to
connect easily to the internet from any type of phone system, digital or
analog.  The SmartConnect product custom built for PORT contains the Hello
Direct-developed LearnIt(TM) smart interface chip, for which the company was
recently granted a patent.  The technology enables both voice and data
products to adapt themselves automatically to the diverse non-standard handset
ports found on today's digital telephones, without requiring the user to
configure switches manually or purchase phone-specific adapters.
    Hello Direct uses this technology in its SuperPro(TM) and Cordless(TM) XLT
headset products, as well as its LineStein(R) digital adapter.  The technology
guarantees compatibility with the universe of proprietary business phones
while simplifying setup for the user.

    About PORT
    PORT Incorporated, founded in 1987, is a Targus Group International
company.  It is the leader in the growing market for notebook computer cases
and creator of the mobile computing accessories product category.  Blending
functional and aesthetic design, PORT is committed to providing products that
make portable computing productive and enjoyable.  PORT is headquartered in
Norwalk, Connecticut. For more information, please visit http://www.port.com .

    About Hello Direct, Inc.
    Hello Direct, Inc. ( http://www.hellodirect.com ) is the leading developer and
direct marketer of telephone productivity tools, including headsets,
teleconferencing, wireless and related desktop products.  Through a
combination of distinctive catalogs, outbound telemarketing and internet sales
channels, the company offers a broad selection of commercial grade products
and information that provide solutions to its customers' evolving
telecommunications needs.


SOURCE Hello Direct, Inc.




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Related links:
  • http://www.hellodirect.com
    CONTACT:
    Dion Blundell, 408-363-2005, E-mail,
    dion.blundell@hellodirect.com , of Hello Direct, Inc.; or John
    Sargent, 212-371-9453, E-mail, jsargent@targus.com, of Targus
    Group International; or Liz Hershman, 212-704-4442, E-mail,
    elisabeth_hershman@edelman.com , of Edelman Worldwide; or Allison
    Niday, 831-439-0977, E-mail, allison@impactcommpr.com , of Impact
    Communications