FORT LAUDERDALE, Fla., Aug. 24 /PRNewswire-FirstCall/ -- Parlux
Fragrances, Inc. (Nasdaq: PARL) announced today the debut of MARIA
SHARAPOVA's fragrance, which will initially be a soft launch exclusive to
seven Macy's East doors in and around the New York City area. The launch
party is scheduled for 7:30 tonight in New York City.
"I'm very excited about this new opportunity," Sharapova said. "I've
worked with Parlux on developing the fragrance since the beginning and
it's been a really fun, creative experience."
Ilia Lekach, Parlux Chairman and Chief Executive Officer, announced,
"It is a great omen that Maria's fragrance launch coincides with her
achieving the number one world ranking in women's tennis. Our current
strategy calls for a soft launch domestically, major launches in Japan and
Mexico, followed by launches in selective U.S. and international
distribution.
Russian-born Sharapova, who moved to the U.S. at age seven, began her
career on the junior circuit at age 14. In the 2001 season, Sharapova won
25 out of 28 matches and beat her own record by winning 26 of 29 matches
the following year. In 2003, Sharapova entered the WTA professional
women's circuit and in her first season won two professional titles:
Quebec City and the Japan Open. By the end of the year she was ranked the
32nd best player in the world. Now ranked number one, Sharapova won her
first Grand Slam title at Wimbledon in 2004. In 2005, she has captured
three titles.
Parlux Fragrances, Inc. is a manufacturer and international
distributor of prestige fragrances and, in addition to the MARIA SHARAPOVA
license, holds licenses to manufacture and distribute the designer
fragrance brands of Perry Ellis, Paris Hilton, GUESS?, XOXO, Ocean Pacific
(OP), Andy Roddick, babyGund, and Fred Hayman Beverly Hills. Parlux also
recently signed licenses to manufacture and distribute Paris Hilton
watches, cosmetics and handbags and other small leather accessories.
The Company may periodically release forward-looking statements
pursuant to the safe-harbor provisions of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements involve
known and unknown risks, uncertainties and other factors that may cause
actual results, performance or achievements of the Company or its industry
to be materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements.
These risks and uncertainties include, among others, future trends in
sales and the Company's ability to introduce new products in a cost-
effective manner. Readers are cautioned not to place undue reliance on
these forward statements, which speak only as of the date thereof. The
Company undertakes no obligation to publicly release the result of any
revisions to these forward-looking statements that may be made to reflect
events or circumstances after the date hereof or to reflect the occurrence
of unanticipated events.
SOURCE Parlux Fragrances, Inc.
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Related links:
http://www.parlux.com
Company News On-Call:
http://www.prnewswire.com/comp/674987.html
CONTACT:
Ilia Lekach of Parlux, +1-954-316-9008, ext.
116; and Linda Dozoretz or Carla Schalman of IMG, +1-323-656-4499
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