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TRUE.com Surpasses 10 Million Members This Week

 Industry Leader Also Highlighted as No. 1 Online Dating Site for the Third
                               Month in a Row

    DALLAS, Aug. 24 /PRNewswire/ -- With more than 1,400 online dating
sites in the nation to choose from, TRUE(R), the leading scientifically
based online relationship site, is excited to announce that more than 10
million singles have chosen to meet on their site. This marks yet another
example of TRUE's leadership in the online dating industry. The site was
started by Founder and CEO Herb Vest in 2003 with a commitment to safety
and compatibility, aspects customers are increasingly demanding in online
dating services.
    "We are so excited that TRUE has eclipsed the 10 million member mark
and continues to maintain that growth, signing up nearly a thousand new
singles per hour," says Herb Vest, founder and CEO of TRUE. "Our entire
TRUE crew is dedicated to helping every member find TRUE love and romance,
and we wish all the happiness for every one of them."
    In addition to this announcement, Hitwise -- the world's leading online
competitive intelligence service -- ranked TRUE the leader in the
Lifestyle- Dating category -- as the No. 1 Web site in this category for
three months in a row. TRUE not only ranked first out of the more than
1,421 sites that Hitwise reported data on in July 2006 for the dating
category, but TRUE remained one of the top 100 most-visited sites among
U.S. Internet users, with a rank of 72nd as measured by Hitwise.
    "It just makes more sense for singles to use TRUE. We're the leading
scientifically-based online relationship site. We are No. 1 in our category
according to Hitwise, and we're increasingly recognized as the safer place
to date online," says Ruben Buell, president of TRUE. "We are honored that
people continue to choose our site and that Hitwise acknowledges us month
after month. It is proof of our hard work and dedication. We're committed
to helping our members find the love they're looking for, and our members
show their trust by continuing to choose TRUE."
    Reasons for TRUE's Rise to Success:
    TRUE is the Only Site Dedicated to Improving Security
    TRUE is the only online relationship service that is totally committed
to making online dating safer. By conducting criminal background screenings
before allowing members to communicate with one another, TRUE significantly
reduces the number of felons on its site. TRUE also works with Federal and
State agencies, including parole boards, by notifying them that a member
has misrepresented his or her criminal or married status in order to
improperly communicate with members. "I can't guarantee that ex-felons and
marrieds cannot get on TRUE; but, I can guarantee that they will be very,
very sorry that they did," says Vest. TRUE is also the only online
relationship service to conduct single-verification screening, designed to
keep married individuals misrepresenting themselves as single off of the
TRUE site.
    TRUE Offers the Only Scientifically Based Compatibility Test
    In addition to addressing the need for increased security, TRUE is the
only online relationship service to offer scientifically based
compatibility testing. The TRUE Compatibility Test(TM) (TCT) is uniquely
endorsed by Psychology Today and independently certified to meet the
Standards for Educational and Psychological Testing. Furthering its promise
of helping singles find long-lasting and fulfilling relationships, TRUE
recently expanded on its TCT by adding SEXPLORATION(R). With this test,
TRUE is the only online relationship service that provides a professionally
constructed tool to measure sexual compatibility and explore the
intricacies of this important issue. The test can be found at
http://www.true.com/SEXPLORATION.htm .
    About Hitwise Competitive Intelligence
    Hitwise reported data on more than 1,400 Web sites in the Lifestyle-
Dating category in July 2006. Hitwise monitors 500,000 Web sites measuring
Internet traffic for 25 million users worldwide, 10 million in the United
States, providing marketers with timely and actionable marketing insights
on how their online presence compares to competitive Web sites. Hitwise
collects this information via a combination of Internet Provider data
partnerships and opt-in panels, which complies with local and international
privacy legislation as audited by PricewaterhouseCoopers. For more
information please visit: http://www.hitwise.com .
    About TRUE
    TRUE is safer, savvy and the leading scientifically based, online
relationship service, whose mission is to help singles find long-lasting
and fulfilling relationships. Founded on an advanced, scientifically-based
compatibility test uniquely endorsed by Psychology Today and independently
certified to meet the Standards for Educational and Psychological Testing,
TRUE is the only online relationship service that actively seeks to further
protect the safety of its communicating members by conducting extensive
criminal background screenings and single-verification screenings. With the
help of proprietary research and in conjunction with national and
international advisors in the field of relationship and psychology, TRUE's
team of experts guides members step-by-step through all stages of the
relationship-building process. To find out more about how TRUE helps people
around the world Live.Love.Learn.(R) please visit http://www.true.com .
     Press Contacts:
     Meredith McKee
     Vollmer Public Relations
     972/488-4790
     mmckee@vollmerpr.com


SOURCE TRUE




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Related links:
  • http://www.true.com/SEXPLORATION.htm
  • http://www.true.com
  • http://www.hitwise.com
  • http://www.prnewswire.com/comp/919610.html/
    CONTACT:
    Meredith McKee of Vollmer Public Relations,
    +1-972-488-4790, or mmckee@vollmerpr.com , for TRUE